Marketing technical products require a unique savviness. Understand your users and buyers and learn the best practices, tools, and tricks that the most successful developer companies use.



By the end of this course, you'll be able to confidently:


✍️ Write copy that excites instead of alienates. .

🔥 Know how your product drives value in the software development lifecycle by becoming familiar how software is developed and delivered along with some key software architecture concepts.

🎯 Know where to target by getting a handle on the myriad of micro-communities developers engage in.

🚀 When is a developers not a developer? More often than you think. Understand the full array of software personas and what each cares about most. 

Sales enablement certified badge
William Chia

Meet your instructor, William Chia.


William is a product-minded storyteller who's been crafting both code and copy since the late 90's.

Currently, William leads Product Marketing at Osano, a public benefit company whose mission goes beyond selling a privacy platform to furthering the cause of privacy for everyone. Previously, William's honed his developer marketing chops at Twilio and GitLab, two of the top developer tools companies.

Outside of work, you can find William cooking, practicing Taekwondo, and playing video games with his wife and three children.

This course will be launching in Q2 of 2022.


Can't wait? Pre-order your cert and get a cheeky $100 off. 👇

Just use this coupon at checkout: DM-PREORDER