👩🏼‍🏫 6 modules ✅ 50 vetted exam questions 📝 7 templates and resources ⏰ 2+ hours of content 🔖 Official certification 👨🏼‍💻 100% self-paced


This course will refine your pricing strategy, help you to successfully convert prospects, and propel your product. Familiarize yourself with essential pricing theory and establish suitable cost types for your product, with tuition from a pricing expert.

Course Overview

Pricing strategies have the power to make or break your product - set the bar too high, and you’ll price your customers out of the market. Set your price point too low, and you’re running the risk of undermining the quality of your product.

Pricing Certified includes comprehensive pricing theory to ensure you and your team are capable of pricing a product effectively, setting you up for success in converting prospects, and holding onto your existing customers.


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By the end of this course, you'll be able to confidently:


💰 Understand pricing strategies to a T.

💰 Be able to change your pricing confidently.

💰 Understand how to conduct a pricing analysis.

💰 Identify how pricing strategies vary, depending on industry.

💰 Know how to segment your pricing.

💰 Understand how discounting works.

Pricing Certified badge
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What you can expect in this course:



Tamara Grominsky

Meet your instructor, Tamara Grominsky.


Tamara is the Chief Strategy Officer at Unbounce, a leading landing page platform that helps users convert more visitors into leads, sales, and customers.

A PMA Expert in Residence, Tamara builds product marketing and growth teams that drive go-to-market strategy and revenue acceleration at SMB SaaS companies. 

She helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies. Tamara also coaches the next generation of product marketers and strategists to embrace a new philosophy to product marketing.

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Course Curriculum


  Introduction to Pricing (38 mins)
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  Bonus Footage (25 mins)
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  Pricing models (47 mins)
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  Pricing & Segmentation (32 mins)
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  Packaging & Bundling (46 mins)
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  Willingness to pay (35 mins)
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  Bonus Footage (19 mins)
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  Pricing strategy (37 mins)
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  Bonus Footage (21 mins)
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  Wrap up
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Don't worry, we do team rates, too.

If you're looking to get a team of three or more certified, then speak to Tom about team rates at [email protected]

P.s. If you need help convincing your boss, we've done the hard part for you here.

What's included when I enrol?





🎥 2+ expert video lessons.

🛠 7 tried, tested, and vetted templates.

📜 Coveted certification to show off to your colleagues.

🧠 Indispensable knowledge from a pricing expert.

⏳ Access to the pricing training forever.





FAQs


Q: Who’s this course for?

A: This course is packed with pricing theory that’ll supplement your knowledge, irrespective of whether you’re a solo product marketer or part of a larger team.

Q: How does the course work?

A: Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Pricing Certified!

Q: How long will the course take to complete?

A: The course is 100% OnDemand and fully self-paced and is approximately 2+ hours.

Q: What happens if I don’t pass the exams?

A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: How long will I have access to the course content?

A: For life! One, one-off payment gives you unlimited to all the course’s content.