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Pricing Certified | Masters
Introduction to Pricing (38 mins)
How to get the most out of this course
Your course pack
Resource library
Meet your instructor (4:07)
Introduction to Pricing (8:27)
Product marketing & pricing (6:06)
Price elasticity (2:56)
Coursework (1:04)
Time to reflect
Exams
Bonus Footage (25 mins)
Fireside chat with Jonathan Brandon, Head of Monetization & Pricing Strategy at Intercom
Pricing models (47 mins)
Competition-based pricing (4:16)
Cost-plus pricing (3:33)
Dynamic pricing (6:03)
Value-based pricing (3:35)
Usage based pricing (3:15)
Freemium pricing (4:23)
Maximum, penetration and skimming pricing (5:19)
Coursework (0:54)
Time to reflect
Exams
Pricing & Segmentation (32 mins)
Why segmentation matters (5:17)
Selecting your segments (7:52)
Coursework (3:46)
Time to reflect
Exams
Packaging & Bundling (46 mins)
Introduction to packaging (5:41)
Feature preference (11:39)
Value metric (5:04)
Bundles (6:56)
Coursework (1:22)
Time to reflect
Exams
Willingness to pay (35 mins)
What is WTP? (4:05)
Surveys (5:20)
Conjoint (5:42)
Interviews & focus groups (4:02)
Coursework (0:59)
Time to reflect
Exams
Bonus Footage (19 mins)
Fireside chat with Ria Bhavnani, Product Pricing & Monetization at Shopify
Pricing strategy (37 mins)
Building the strategy (6:37)
Pricing roadmap (4:03)
Pricing psychology experiments (7:02)
Conclusion (3:06)
Coursework (1:23)
Time to reflect
Exams
Bonus Footage (21 mins)
Fireside chat with Alan Albert, President at MarketFit
Wrap up
Course satisfaction survey
Resource library
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