👩‍🏫 5 Modules 📘 47 chapters ⏰ 3+ hours of content 📁 8+ templates & frameworks 🔖 official certification 🧑‍💻 100% self paced 👌 lifetime access


Once upon a time, there was a product marketer who had an awesome product, with solid market demand and competitive advantage. No matter how hard the PMM tried to conquer the world though, they just couldn’t do it.

Feeling down in the dumps one day, the PMM stumbled across legendary storytelling master, Elliot Rayner. Elliot whispered three magic words into the PMM’s ear: “perspective, passion, purpose”. 


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Course overview.


The PMM spent the rest of the day alongside Elliott learning all about the importance of perspective, passion and purpose - fundamental factors in any winning product story. 

Eventually, the PMM became a master of the storytelling craft themselves, transforming their product marketing efforts and communicating with new and existing customers like never before. Wanna find your product’s happy ending too? 

Turn over a new leaf and start a new chapter by registering for our in-demand Storytelling Certified course. 

"When the storytelling course is built and presented as a great story you know Elliott knows what he's talking about. Great use and explanation of frameworks, interesting tasks that get you thinking."


Igor Kranjčec Head of Marketing at Mediatoolkit

By the end of this course, you'll be able to confidently:


📚 Construct an actionable storytelling framework

📚 Structure your product story like a pro 

📚 Connect better with your customers through an authentic product story

📚 Communicate to your audience with confidence and passion

📚 Use your purpose to ensure your story remains consistent 

📚 Have an impactful change on your product’s story and success 

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Elliott Rayner

Meet your instructor, Elliott Rayner.


After seven years at the adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.  

Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. He is currently CMO at ARION. Quite the portfolio, right? 😎

He’s a firm believer that: “The best products have authenticity at their core. There are few things that cant be improved and innovated within product marketing via a clearer understanding of your brand purpose.

Course curriculum 👨‍🏫


  Introduction to Storytelling [15 mins]
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  Structure to the Story [35 mins]
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  Delivery of the Story [40 mins]
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  Purpose behind the Story [40 mins]
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  Summary and the story engine [15 mins]
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  Wrap up
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"One of the best courses I have taken! Complete and actionable, I am left with tones of insights and frameworks to use immediately!"


Silvia Kiely Frucci, Senior Product Marketing Manager at Castor

What's included?


Nothing but essential features:

3+ hours of course content

🎥 Expert video tuition from a proven storytelling expert

🔥 12 links to bonus features to help you learn from companies like ASICS, Babbel and Ikigai

📁 8 templates, 6 worksheets to go away and apply in your role

👀 5 interactive activities to consolidate your learning

40 exam questions

⏳ Access to course content forever

Don't worry, we do team rates, too.


If you're looking to get a team of three or more PMMs certified, then speak to Bella about team rates on [email protected]

P.s. If you need help convincing your boss, we've done the hard part for you here.

FAQs

Q: Who’s this course for?

A: This course is for anyone ready to boost their storytelling skills to the next level. Whether you’re just starting out in product marketing, or just want to refine your knowledge and further understand the science behind a story that sells, this certification is for you. By the end of the course, you’ll have a comprehensive set of skills needed to create impactful and successful product storytelling.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Storytelling Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately just over 3 hours to complete.

Q: What happens if I don’t pass the exams?

A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: How long will I have access to the course content?

A: For life! One, one-off payment gives you unlimited access to all the course’s content.