Meet your instructor, Elliott Rayner.
After seven years at the adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.
Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. Quite the portfolio, right? 😎
He’s a firm believer that: “The best products have authenticity at their core. There are few things that cant be improved and innovated within product marketing via a clearer understanding of your brand purpose.”