⏰ 3+ hours' of content 👩🏫 13 chapters 📕 46 exam Qs 🧠 5 expert-led discussions 🛠 3 exclusive templates 👨💻 100% self-paced 🔖 Official certification
Course overview.
Join Bree Bunzel, Head of Global Customer Marketing at Dropbox, as she shares her must-have insights and experience to help you solidify your understanding of Customer Advisory Board best practices.
Unsure how to get business buy-in from key stakeholders? It’s all here.
Dunno how to source ideal CABs members? It’s all here.
Struggling to prepare an awesome agenda? Yep, you got it - it’s all here ...plus so much more.
We’ve included every minute detail, every morsel of information, every fundamental topic to ensure your next (or first!) CAB has the AI factor - action and impact.
180 minutes. 1 expert. Endless takeaways
What will you achieve?
This Customer Advisory Boards certification will help you:
✅ Understand the strategic benefits of Customer Advisory Boards
🙌 Get business buy-in from key stakeholders
🏗 Build successful Customer Advisory Boards
👊 Outline objectives and key themes
😃 Turn negative feedback into positive outcomes
👀 Define roles and responsibilities
🔥 Drive engagement among your members
🗣 Consolidate feedback and introduce action points
👌 Source ideal CAB members
👨💻 Prepare an awesome agenda
📊 Understand key CABs metrics
Brand-new to CABs? We'll show you the ropes and answer the question you’re undoubtedly desperate to know: “What is a Customer Advisory Board?”
Experienced in the area? We’ll teach you new tricks. 😏
"If you're planning on launching your first CAB, drop everything you're doing and take this course! Not only will it provide you with valuable resources and frameworks, but it'll also help you avoid a lot of 'first time CAB' mistakes and pitfalls."
Mark Assini, Product Marketing Manager at Voices
Meet your instructor, Bree Bunzel.
Head of Global Customer Marketing at Dropbox
Bree is a bonafide expert in Customer Advisory Boards.
An instructor with a 100% satisfaction rating for CAB customer experience, Bree has spearheaded a global CAB blueprint leveraged by a new events and marketing team.
After experiencing one of Bree’s sessions first-hand, the former Chief Operating Officer at Dropbox enthused: “In all my years leading, this was a best-in-class Customer Advisory Board experience.”
Now, with an expert with over a decade of experience, she’s fine-tuned her acumen and is primed to impart her pearls of wisdom to you.
You’re in for a treat. 🔥
Unlock an additional 24+ courses 🔓
For the cost of just four Masters courses ($500 each), you'll gain access to our entire suite of courses,
700+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.
We're talking $15,000+ worth of PMM resources for $1,999. 👀
Learn from industry legends like:
Joshua Zerkel
Head of Global Engagement Marketing at Asana
Alison Lutjemeier
Group Manager, Customer Feedback Programs at Adobe
Lisa Painter
Senior Manager, Strategic Leadership Experiences at Zendesk
Judy Tian
Marketing Manager at LinkedIn
Bryony Pearce
CMO at PMA
"There’s few better ways to get closer to your customers that a Customer Advisory Board (CAB) and in this course, the inimitable Bree Bunzel takes us through her well practiced 7-step recipe for delivering CAB excellence. Learn the steps, get expert advice from CAB leaders and all the tools you need to deliver your CAB, even if it’s your first time."
Harvey Lee, Product Marketing Consultant
Course curriculum
Looking to learn as a team?
If you're looking to get a team of three or more PMMs certified, then speak to Adam about team rates on [email protected].
P.s. If you need help convincing your boss, we've done the hard part for you.
What's included in the course?
🎥 Expert video tuition.
🛠 3 tried, tested, and vetted templates.
📜 Coveted certification to show off to your colleagues.
🧠 Real-life case studies from a seasoned CABs expert.
⏳ On-demand access to course content forever.
💬 5 expert-led discussions.
Start the cycle to success.
👇 Produce an awesome Customer Advisory Board.
👇 Get key customer insights.
👇 Enhance your product.
👇 Keep consumers happy.
🤑 Boost your revenue.
This certification will equip you with the actionable tools, knowledge, and know-how needed to grasp the ins and outs of CABs.
FAQs.
Q: Who’s this course for?
A: Quite literally (almost) anyone. Whether you’re a Product Marketing Manager, Customer Success Manager, or something totally different, if you've got an appetite to be an expert in CABs, this course has been created for you.
Already ran a CAB or two in your time? Refine and improve on your current practices. Running your first CAB? Walk away with a step-by-step framework to hit the ground running and make an impact.
Q: How does the course work?
A: The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Customer Advisory Board Certified!
Q: How long will the course take to complete?
A: The course content, activities, and exams will take approximately 3 hours to complete.
Q: What happens if I don’t pass the exams?
A: If you fail first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content for?
A: For life! One, one-off payment gives you unlimited to allll the course’s content forevermore.
