⏰ 3 hours’ of content 👩🏼‍🏫 5 modules 📙 26 chapters 📝 7 activities 🛠 10 templates 🔖 Official certification 👨🏼‍💻 100% self-paced

Course overview.

Ready to refine the art of value-based segmentation?

This segmentation certification covers all the essential principles and frameworks of a key product marketing principle - irrespective of where you are in your journey.

Looking for product market fit? Wanna compete in a saturated market? Perhaps you’re aiming to define a new category? Whatever your goal, segmentation will help you take a customer-obsessed and focused approach to driving sustainable growth.

Segmentation Certified | Masters action shot
Segmentation Certified | Masters badge

This course will equip you with the skills to:

✅ Build
value-based segmentation.

✅ Identify your best customers.

✅ Discover customer value.

✅ Establish how much your customers are willing to pay.

✅ Build high-converting Go-to-Market strategies.

✅ Customer segmentation analysis and measuring success.

✅ Measure segmentation success.

✅ Articulate and understand the benefit of customer segmentation.

✅ Apply segmentation across your whole organization and customer lifecycle.

Whether you’re a small startup or large scale-up, it’s all here. 🔥

“This is one of the very few courses that has the correct perspective on segmentation. Tamara does not just lift the lid on the why it’s important, you get the actionable frameworks, processes and customer segmentation tools to be able to do your own segmentation, further fuelling your superpower as a PMM.”

Harvey Lee, Product Marketing Consultant

You're in very good hands.

Tamara Grominsky has a breadth of experience in bringing new products to market, positioning existing products for expansion, and driving sustainable revenue growth at high tech companies. 

She’s currently the VP Product Marketing & Lifecycle at Kajabi and has previously led PMM departments at FreshBooks and Yellow Pages Canada.

She helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies. Tamara also coaches the next generation of product marketers and strategists to embrace a new philosophy to product marketing.

Tamara Grominsky

Unlock an additional 24+ courses 🔓

For the cost of just four Masters courses ($500 each), you'll gain access to our entire suite of courses,
700+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

We're talking $15,000+ worth of PMM resources for $1,999. 👀

Segmentation hypothesis worksheet

Grab your first-class ticket to:

💰 Identifying your
best customers,

✅ Applying segmentation across the entire organization and customer lifecycle, and

📈 Measuring and iterating your customer segmentation.

It’s all here. It’s all actionable. It’s all essential.

Plus, with a host of tools and templates, you’ll be more than equipped to lead a segmentation exercise in your business, whether you’re identifying your segments for the first time, overhauling an existing customer strategy, or applying it on a micro-level.

Masterclass by name. Masterful by nature. 🔥

What you can expect from Segmentation Certified

"The content is really really friggin' great. Tamara's obviously got a masterful grasp on segmentation, and the best part is that it's not presented at a theoretical level where you're left thinking, "That's nice, but how the hell do I actually DO segmentation?" Tamara provides a plethora of frameworks, templates, and real-world examples that somehow both gives you the confidence that you know what you need to do and provides a reality check on what you need to do it well.”

Tim Hinds, Co-founder, Product & Marketing at GrokSpark

Course curriculum

  Introduction [20 mins]
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  MAP your best customers [36 mins]
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  Create segmented profiles [25 mins]
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  Build a segmented Go-to-Market strategy [16 mins]
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  Measure & iterate [11 mins]
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  Next steps
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  Wrap up
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Looking to learn as a team?

If you're looking to get a team of three or more PMMs certified, then speak to Adam about team rates on
[email protected].

P.s. If you need help convincing your boss, we've done the hard part for you.


Q: Who’s this course for?

A: Quite literally (almost) anyone. Whether you’re looking for product market fit, competing in a saturated market, or defining a new category, segmentation will help you take a customer-obsessed and focused approach to driving sustainable growth. And this course will help you achieve just that.

Q: How does the course work?

A: The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Segmentation Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately 3 hours to complete.

Q: What happens if I don’t pass the exams?

A: If you fail first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: How long will I have access to the course content for?

A: For life! One, one-off payment gives you unlimited to allll the course’s content forevermore.