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Segmentation Certified | Masters
Introduction [20 mins]
Pre-course survey
What to expect in this course (3:01)
Your course pack
Resource library
An intro to segmentation (6:36)
Applications for segmentation (5:43)
Segmentation vs personas (2:19)
Activity #1 | Applying segmentation (1:24)
Exam | Intro to segmentation
MAP your best customers [36 mins]
MAP your best customers (3:53)
Stage 1: measure volume (7:51)
Stage 2: analyze performance (10:32)
Stage 3: prioritize performance (10:05)
Selecting your segments (1:46)
Activity #2 | Data request form (1:27)
Exam | MAP your best customers
Create segmented profiles [25 mins]
Creating your profiles (4:12)
Activity #3 | Segment hypothesis worksheet (3:20)
Jobs, pains & gains (7:18)
Activity #4 | Jobs, pains and gains interviews (1:03)
Pricing value (6:19)
Completing the segment profile (1:05)
Activity #5 | Compile your segment profile (1:33)
Exam | Create segmented profiles
Build a segmented Go-to-Market strategy [16 mins]
Audit customer sentiment (5:12)
Onboarding (2:46)
Engagement (2:51)
Retention (2:14)
Completing your audit (1:28)
Activity #6 | Build a Go-to-Market strategy (1:37)
Exam | Build a segmented GTM strategy
Measure & iterate [11 mins]
Measuring success (10:50)
Activity #7 | Measure & iterate (0:45)
Exam | Measure & iterate
Next steps
Consolidated action plan (2:17)
Wrap up
Course satisfaction survey
Resource library
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Jobs, pains & gains
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