Q: When does the program start?
A: The program begins at different stages throughout the year, all dates are available above. Your dedicated Slack channel will be open from the moment you register and forevermore once the program's concluded.
Q: Is the curriculum content accredited?
A: It certainly is. As well as seals of approval from orgs like Hotjar, Etsy, LinkedIn, and more, Product Marketing Certified: Leadership is recognized by the Chartered Institute of Marketing (CIM) and accredited by Continuing Professional Development (CPD).
Q: Who’s this program for?
A: This program’s built with Heads of Product Marketing, Directors of Product Marketing, and VPs of Product Marketing in mind (or equivalent).
That said, if you’re not quite at those upper rungs of the product marketing career ladder - yet, providing you have an incredibly strong grasp of the product marketing function, this program provides a unique opportunity to identify and fill and knowledge gaps, as well as brush shoulders with some of the most effective PMM leaders in the world.
Q: How long will I get access to the self-paced content once the program’s over?
A: Forever. Pay once, get access to all the curriculum content, bonus footage, fireside chats, exams, coursework, alumni, templates, and frameworks, for life.
Q: What time will the live sessions take place?
A: We’ve positioned the live, weekly presentations at the most universally friendly time we can find. They’ll be morning time (9am) for those in a PST timezone, midday for those in an EST timezone, and early evening for all our European folks. In general the live presentations should take place on Thursdays for the duration of the course.
Q: Will I get recordings from the live, weekly presentations?
A: 100%. We’ll upload the presentation recording and slide deck into your dashboard a day or two after the session and then they’ll be yours to refer back to as often as you like, for as long as you like.
Q: How long will the program take to complete?
A: Eight weeks. After that, the weekly presentations, coursework, exams, etc., will come to an end, however, you’ll have access to all the materials to learn from for life. The alumni channel will be an eternal resource too, to stay in touch with and learn from your fellowship program peers.
Q: How different are these materials from those in the PMA membership plan?
A: In short, very. You’ll not find the content in our curriculum or fireside chats anywhere else. The same applies to the live presentation too - these will be delivered live on the day and will be 100% exclusive to you and your fellows. Our fellowship program is the only place you can tap into these materials.