Next cohort starts: April 30, 2024.
👩🏼🏫 8 weeks ⏰ 40+ hours of education 📝 Actionable coursework 🖥 Live weekly workshops 🔖 Official certification 🔥 Exclusive Slack channel 🛠 14 templates & frameworks 👨🏫 PMA Exec+ membership included
What the program's all about...
Transitioning from practitioner to leader can be tough and scary. You're suddenly dealing with stakeholders that were previously your seniors and responsible for everything from building teams, to strategizing, to setting OKRs. So if you're a new or aspiring PMM leader, how do you go about making an impression, and the right one at that?
Designed with world-leading PMMs, this interactive accelerator program will fast-track your trajectory to becoming a confident, informed, and results-driven leader.
Join an intimate pod of aspiring and new PMM leaders, like you, and walk away with a lifelong network of peers, and the skills, resources, and clarity needed to take the next step in your career. Ready to shine in your leadership role?
In eight weeks, you'll walk away with...
✅ Complete clarity on how to be more informed, confident, and impactful in every aspect of being a world-class product marketing leader.
🏆 All of the knowledge, tools, and skills needed to build and scale a gold-standard product marketing team.
🔭 Endless leadership insights from PMMs at some of the biggest companies in the world such as LinkedIn, Shopify, Hotjar, Unbounce, and so many more.
🏆 The latest industry techniques, skills, and knowledge. Learn it today, and apply it tomorrow. This cohort's designed to deliver instant impact.
🤝 A group of like-minded PMM peers to not only share and accelerate the learning journey with, but take with you throughout your career. Connections are key...
The program has even helped students progress into their next role faster than they could have done on their own.
"This course was so packed full of value and I learned everything I wanted to learn coming in, plus much, much more. I feel confident using everything I learned and applying it in my role."
Micah Horner, Lead Product Marketing Manager at TimeXtender
Learn from product marketing leaders at some of the biggest companies in the world:
(Plus many, many more)
Christine Tran
Senior Director, Product Marketing at Quantum Metric
Julien Sauvage
VP, Corporate and Product Marketing at Clari
Becky Trevino
Executive VP of Product at Snow Software
Ken Oestreich
Chief Marketing Officer at bodo.ai
Crystal Crouch
Senior Manager, Product Marketing at Motive
Jam Khan
SVP of Product Marketing at 6sense
Tamara Niesen
Director (Head of) Global GTM & Demand Generation at Shopify
Yoni Solomon
VP Product Marketing at Gympass
Phill Agnew
Senior Product Marketing Manager at Buffer
What you can expect from Product Marketing Leadership Accelerator.
Looking to learn as a team? We've got you covered.
If you're looking to get three or more PMMs to join the program, then speak to Matt about our exclusive team offer by emailing him at [email protected].
Or if you need help convincing your boss to get you certified, we've done the hard part for you.
How it works.
Each week of the two-month program you’ll:
⏰ Get stuck into 1-2 hour’s worth of leadership curriculum
🎬 Learn from Etsy, HubSpot, Zuora & more with bonus footage
👩💻 Participate in live presentations and networking sessions
✅ Complete mandatory exams to test your understanding of the theory
🧠 Work on hands-on coursework activities to put everything into practice
🙋♀️ Get involved in lively discussions in your private fellowship alumni channel
🛠 Access a bank of industry-standard templates and frameworks
🔥 Tune into fireside chats with Shopify, LinkedIn, airSlate, and more...
Exec+ membership.
As a student of Product Marketing Leadership Accelerator, you're already on the path to mastering the art of product marketing. But why stop there? Take your skills to the next level with a Exec+ Membership from the Product Marketing Alliance.
Students will unlock access to our network of industry experts, resources, and professional development opportunities specifically tailored for product marketing leaders.
With benefits such as resources to support your strategic initiatives, high-level networking events, and access to the latest industry research and trends, Exec+ Membership is your springboard to success.
What to expect.
🔥 Non-stop, actionable insights
🗓 Practical applications every week
🕵️♂️ Total privacy with your closed PMM leadership pod
👥 Tons of networking opportunities
👉 Hands-on coursework activities
💡 Endless ideas from your peers and presenters
🏅 Fuel to shape your gold-standard product marketing strategy
Psst. Prefer learning at your own pace?
Check out Product Marketing Certified: Leadership. Same great curriculum. Same raving reviews. Just on your own watch without the live components and your cohort of peers.
Built with the best of the best.
The PMM Leadership Accelerator program has been built in collaboration with Director and VP level product marketers from some of the world’s best-known brands - we’re talking Amazon Web Services, LinkedIn, G2, Uber, Unbounce, and more.
You’ll be able to tap directly into their tried and tested tactics, strategies, and methodologies and put all that intel into building your killer strategy.
Program schedule 👩🏼🏫
- Creating a product marketing strategy (3:55)
- Driving strategy with product marketing
- Segmentation (4:02)
- Customer segmentation [Q&A with Unbounce]
- Changes to your messaging (2:34)
- Your approach to positioning (6:50)
- Indoctrinate your team in your strategy (2:47)
- Consistency in your content (1:33)
- Bonus: PMM strategies for mobile apps [Etsy]
- Bonus: PMM strategies for a freemium product [HubSpot]
- Fireside chat: Phill Agnew, Hotjar
- Fireside chat: Devon O'Rourke, Fluvio
- The unique challenges/opportunities of leading at a start-up (3:37)
- Fireside chat: Jeff Schaffzin, Genysys
- Bonus: A Start-up strategy slide deck
- Exam #1 - Product marketing strategy
- Coursework #1 - product marketing strategy
- [LIVE] Your weekly presentation with Snow Software
- Building a product marketing team (1:42)
- Product marketing team structures (4:55)
- PMM team structures [examples]
- A new function for PMM? (3:05)
- How to structure your PMM team internally (19:15)
- Bonus: How to build and structure a PMM team
- Bonus: Built to scale - product marketing at Uber
- The recruitment process (31:30)
- Interview questions & tasks
- Fireside chat: Tamara Grominsky, Unbounce
- Fireside chat: Jennifer Bunting, LinkedIn
- Exam #2 - Building a product marketing team
- Coursework #2 - building a PMM team
- [LIVE] Your weekly presentation with Clari
- Defining your leadership style (1:10)
- 'Hard' and 'soft' leadership skills (5:54)
- Hard & soft skills [Q&A with Uber]
- Making the hard decisions (14:45)
- Retaining and upskilling top talent (5:42)
- Developing a high performance team (13:03)
- Delegation and briefing (9:18)
- Fireside chat: Tamara Niesen, Shopify
- Bonus: Leading, building, and growing great PMMs [airSlate]
- Exam #3 - Team management
- Coursework #3 - team management
- [LIVE] Your weekly presentation with Quantum Metric
- Pricing, budgets & impact (15:07)
- Pricing strategies (4:22)
- Bonus: How to get a seat at the pricing table
- Bonus: pricing and packaging roadmaps to grow revenue [Zuora]
- Product marketing + pricing [Q&A with Toast]
- Bonus: The psychology behind pricing [Brandwatch]
- Exam #4 - Pricing, budgets & impact
- Coursework #4 - pricing, budgets & impact
- [LIVE] Your weekly presentation
- Your Mid-Point feedback
- Your role as a project leader (2:18)
- Goals and prioritization (5:44)
- Motivation and cohesion (7:50)
- Planning and execution (2:44)
- Discuss pricing and packaging early (1:48)
- Product launches (10:51)
- Fireside chat: Yoni Solomon, Uptime
- Fireside chat: Chris Hines, ZScaler
- Exam #6 - Project management & go-to-market
- Coursework #6 - project management & GTM
- [LIVE] Your weekly presentation
- Level-up your ability to influence people (4:56)
- Owning your professional development (5:22)
- Cross-functional relationships (30:25)
- Analyst relations (10:00)
- Product-led growth (6:45)
- Bonus: Product-led growth - the rise of the user [OpenView]
- A PMMs guide to product-led growth
- Exam #7 - Influencer & being cross-functional
- Coursework #7 - influence & being cross-functional
- [LIVE] Your weekly presentation with 6sense
FAQs.
Q: When does the program start?
A: The program begins at different stages throughout the year, all dates are available above. Your dedicated Slack channel will be open from the moment you register and forevermore once the program's concluded.
Q: Who’s this program for?
A: This program’s built with Senior Product Marketing Managers, Product Marketing Leads, and Heads of Product Marketing in mind.
Designed specifically for those who are looking to take their first step into a leadership role or are new to the leadership role and currently managing a small PMM team.
Q: How long will I get access to the self-paced content once the program’s over?
A: Forever. Pay once, get access to all the curriculum content, bonus footage, fireside chats, exams, coursework, alumni, templates, and frameworks, for life.
Q: What time will the live sessions take place?
A: We’ve positioned the live, weekly presentations at the most universally friendly time we can find. They’ll be morning time (9am) for those in a PST timezone, midday for those in an EST timezone, and early evening for all our European folks.
Q: Will I get recordings from the live, weekly presentations?
A: 100%. We’ll upload the presentation recording and slide deck into your dashboard a day or two after the session and then they’ll be yours to refer back to as often as you like, for as long as you like.
Q: How long will the program take to complete?
A: Eight weeks. After that, the weekly presentations, coursework, exams, etc., will come to an end, however, you’ll have access to all the materials to learn from for life. The alumni channel will be an eternal resource too, to stay in touch with and learn from your fellowship program peers.
Q: How different are these materials from those in the PMA membership plan?
A: In short, very. You’ll not find the content in our curriculum or fireside chats anywhere else. The same applies to the live presentation too - these will be delivered live on the day and will be 100% exclusive to you and your fellows. Our fellowship program is the only place you can tap into these materials.
