👩🏼‍🏫 11 modules 📙 68 chapters ✅ 87 exam questions ⏰ 10+ hours

🔖 Official certification 📝 Optional coursework 🖥 Live weekly workshops


Attract and keep more customers. Product Marketing Core (PMMC) will arm your team with all the tools and knowledge they need to revolutionize your company’s product marketing efforts.
Product Marketing Core framework

Course overview.

From research to optimization, Product Marketing Core explores (cliche alert!) the A to Z of product marketing, and with PMMC in your pocket, your entire team will have a richer understanding of the what, why, and how of every product marketing principle. And that’s a promise.

They’ll learn how to truly embody the voice of the customer. They’ll master the art of getting products to market - and keeping them there. They’ll understand how to roll out, test, and iterate everything they do. They’ll walk away with career-enhancing hacks and skills. They’ll get all this and so much more.



"This certification program has been extremely validating for the team and has really shifted our perspective on how we work. The course has helped all of us start speaking the same language, rally around the same goals, and has assisted in standardizing some of our processes. What's really exciting is we have begun receiving buy-in from the rest of the company and collaboration with the Product teams is becoming more seamless!"


- Megan Liken, Product Marketing Specialist at cPanel


P.s. Head here for TONS more testimonials just like this.


Trusted by some of the world's top product marketing teams


Teams like Adobe, Zendesk and UiPath have already chosen PMA to get certified. Yours could be next.

PMA certified companies

Why choose Product Marketing Core for your team?

🔥 We understand the everyday demands modern product marketing departments face. Our course is tailored to fit around your team and schedule. With three versions of the course, you’re bound to find the perfect one for your needs. 

🤓 With 11 modules covering everything from research and pricing to positioning and onboarding, we have the most comprehensive curriculum around. Fact.

🙌 Ensure your entire team has a grounding of up-to-date product marketing fundamentals and is set-up for success. 

🔖 Everyone will walk away with company/career-enhancing skills and an understanding of how to implement and test everything they’ve learned. 

👊 Fancy a course tailor-made to meet the challenges within your company? Depending on your size, we provide a dedicated portal where you can control the course and exam content so it’s of most value to your team - and have your own branding, too. 

🌍 We’re home to the world’s largest PMM community. You can rest assured that our content is up-to-date and based around the latest and most important industry trends. 

🛠 Gain access to 20+ invaluable templates and frameworks. As well as that, you’ll be able to view all our course content and PMMC Alumni channel for life. 

💪 No one takes product marketing as seriously as we do. All our courses are delivered by PMA-vetted, senior product marketers with years of knowledge and experience behind them. 

Don't miss out on your chance to get a discounted team rate.


Got a team of 2 - 5 PMMs? Sign up on the spot. 👇 Keep srollin' if you're working with larger numbers.


$2,338

Team of 2 | $1,169 per person | 10% discount

Level up your product marketing with our team certification.

Product Marketing Core is an industry-leading and verified course that will provide your team with every essential tool and piece of knowledge they need to succeed. Register today and don’t miss out on the chance to experience a product marketing course built by the best in the business.

$3,507

Team of 3 | $1,169 per person | 10% discount

Level up your product marketing with our team certification.

Product Marketing Core is an industry-leading and verified course that will provide your team with every essential tool and piece of knowledge they need to succeed. Register today and don’t miss out on the chance to experience a product marketing course built by the best in the business.

$4,416

Team of 4 | $1,104 per person | 15% discount

Level up your product marketing with our team certification.

Product Marketing Core is an industry-leading and verified course that will provide your team with every essential tool and piece of knowledge they need to succeed. Register today and don’t miss out on the chance to experience a product marketing course built by the best in the business.

$5,520

Team of 5 | $1,104 per person | 15% discount

Level up your product marketing with our team certification.

Product Marketing Core is an industry-leading and verified course that will provide your team with every essential tool and piece of knowledge they need to succeed. Register today and don’t miss out on the chance to experience a product marketing course built by the best in the business.

Teams of 6+


If you have a team of 6 or more looking to get certified, let us know. We create custom and personalized packages for large teams and our friendly adviser, Bella, will provide you with a bespoke quote, 1:1. To set the ball rolling, drop Bella a line on [email protected].


Perfect if you’re not sure when you’ll have time to study

  • Control when you get certified 
  • Our course is 100% ondemand and self-paced
  • Expert guidance through the course content
  • Optional coursework assignments
  • The option of joining interactive, live workshops once a week
  • Opportunities to ask questions and take part in group activities
  • Continued access to all your lectures once you’ve completed the course

Perfect if you want a structured learning plan in your diary

  • Get certified within 4 weeks
  • 2.5 hours of study time per week 
  • Each class covers 2-3 modules plus Q&As, exams, and coursework
  • Learn alongside other students within a virtual classroom
  • The option of joining interactive, live workshops once a week
  • Opportunities to ask questions and take part in group activities
  • Expert guidance through the course content
  • Continued access to all your lectures once you’ve completed the course

Perfect if you want a fully immersive, fast-paced learning experience

  • Get product marketing certified in one day
  • Learn alongside other students within a virtual classroom
  • Your expert instructor will take you through all 11 modules of the program
  • One exam to complete at the end of the program
  • Opportunities to ask questions and take part in group activities
  • Continued access to all your lectures once you’ve completed the course
  • The option of joining interactive, live workshops once a week
Check out all the upcoming, live and online programs HERE.

"A big theme at Vendasta this year is "levelling-up" our marketing functions, and this seemed like the perfect opportunity for our PMMs given that they're all very involved with the PMA community and already love the content. I subscribed and took the course initially, and since I was so impressed by the content, we purchased the course for each of our 10 team members.”


- Rylan Morris, Director of Product Marketing at Vendasta

Meet our experts in residence...

If your team members take the course live and online, they'll be learning from the likes of:

Tamara Grominsky
Tamara Grominsky

VP Strategic Growth at Unbounce

Aaron Brennan
Aaron Brennan

Director of Product Marketing at airSlate

Tania Clark
Tania Clark

Senior Product Marketing Manager at Atlassian

Harvey Lee
Harvey Lee

Product Marketing Consultant at PMA

Sapphire Reels
Sapphire Reels

Senior Product Marketing Manager at Pluralsight

Elliot Rayner
Elliot Rayner

Head of Product Marketing at Babbel

Carolyn Bao
Carolyn Bao

Product Marketing Consultant at Intuit

Mathew Sedze
Mathew Sedze

Product Marketing Manager at TikTok

Collette Johnson
Collette Johnson

Product Marketing Strategist at Redgate Software

Built by the best in the business...for the best in the business.

PMMC is vetted, tested and approved by senior-level PMMs from companies like Salesforce, HubSpot, Google, Facebook and more.

We partnered with positioning maestro April Dunford for our positioning and messaging module and throughout the rest of the course, teamed up with product marketing powerhouses from the likes of 👉

"I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product marketing gold in their own right."


- Scott Bamford, Product Marketing Specialist

What does the course cover?

  Welcome [35 mins]
Available in days
days after you enroll
  Research [50 mins]
Available in days
days after you enroll
  Pricing [40 mins]
Available in days
days after you enroll
  Objectives and key results [70 mins]
Available in days
days after you enroll
  Personas [70 mins]
Available in days
days after you enroll
  Positioning & messaging [85 mins]
Available in days
days after you enroll
  Go-to-Market [50 mins]
Available in days
days after you enroll
  Communication [20 mins]
Available in days
days after you enroll
  Sales enablement [60 mins]
Available in days
days after you enroll
  Onboarding [20 mins]
Available in days
days after you enroll
  Analysis & optimization [25 mins]
Available in days
days after you enroll
  Wrap up
Available in days
days after you enroll


"This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. It explores the unique role of PMM in a way that has simply not been done before."


- Gabriele Dane, Product Marketing Manager at Criteo