Don't miss out on your chance to get a discounted team rate.
Got a team of 2 - 5 PMMs? Sign up on the spot. 👇 Keep srollin' if you're working with large numbers.
Teams of 6+
If you have a team of 6 or more looking to get certified, let us know. We create custom and personalized packages for large teams and our friendly adviser, Matt, will provide you with a bespoke quote, 1:1.
To set the ball rolling, drop Matt a line on
[email protected].
👩🏼🏫 11 modules 📙 68 chapters ✅ 87 exam questions ⏰ 10+ hours
🔖 Official certification 📝 Optional coursework 🖥 Live weekly workshops
Attract and keep more customers. Product Marketing Core (PMMC) will arm your team with all the tools and knowledge they need to revolutionize your company’s product marketing efforts.
Course overview.
From research to optimization, Product Marketing Core explores (cliche alert!) the A to Z of product marketing, and with PMMC in your pocket, your entire team will have a richer understanding of the what, why, and how of every product marketing principal. And that’s a promise.
They’ll learn how to truly embody the voice of the customer. They’ll master the art of getting products to market - and keeping them there. They’ll understand how to roll out, test, and iterate everything they do. They’ll walk away with career-enhancing hacks and skills. They’ll get all this and so much more.
“A big theme at Vendasta this year is "levelling-up" our marketing functions, and this seemed like the perfect opportunity for our PMMs given that they're all very involved with the PMA community and already love the content. I subscribed and took the course initially, and since I was so impressed by the content, we purchased the course for each of our 10 team members.”
- Rylan Morris, Director of Product Marketing at Vendasta
P.s. Head here for TONS more testimonials just like this.
Trusted by some of the world's top product marketing teams
Teams like Adobe, Zendesk and UiPath have already chosen PMA to get certified. Yours could be next.
Why choose Product Marketing Core for your team?
🔥 We understand the everyday demands modern product marketing departments face. Our course is tailored to fit around your team and schedule. With three versions of the course, you’re bound to find the perfect one for your needs.
🤓 With 11 modules covering everything from research and pricing to positioning and onboarding, we have the most comprehensive curriculum around. Fact.
🙌 Ensure your entire team has a grounding of up-to-date product marketing fundamentals and is set-up for success.
🔖 Everyone will walk away with company/career-enhancing skills and an understanding of how to implement and test everything they’ve learned.
👊 Fancy a course tailor-made to meet the challenges within your company? Depending on your size, we provide a dedicated portal where you can control the course and exam content so it’s of most value to your team - and have your own branding, too.
🌍 We’re home to the world’s largest PMM community. You can rest assured that our content is up-to-date and based around the latest and most important industry trends.
🛠 Gain access to 20+ invaluable templates and frameworks. As well as that, you’ll be able to view all our course content and PMMC Alumni channel for life.
💪 No one takes product marketing as seriously as we do. All our courses are delivered by PMA-vetted, senior product marketers with years of knowledge and experience behind them.
Don't miss out on your chance to get a discounted team rate.
Got a team of 2 - 5 PMMs? Sign up on the spot. 👇 Keep srollin' if you're working with large numbers.
Teams of 6+
If you have a team of 6 or more looking to get certified, let us know. We create custom and personalized packages for large teams and our friendly adviser, Tom, will provide you with a bespoke quote, 1:1.
To set the ball rolling, drop Tom a line on [email protected].
Perfect if you’re not sure when you’ll have time to study
- Control when you get certified
- Our course is 100% ondemand and self-paced
- Expert guidance through the course content
- Optional coursework assignments
- The option of joining interactive, live workshops once a week
- Opportunities to ask questions and take part in group activities
- Continued access to all your lectures once you’ve completed the course
Perfect if you want a structured learning plan in your diary
- Get certified within 4 weeks
- 2.5 hours of study time per week
- Each class covers 2-3 modules plus Q&As, exams, and coursework
- Learn alongside other students within a virtual classroom
- The option of joining interactive, live workshops once a week
- Opportunities to ask questions and take part in group activities
- Expert guidance through the course content
- Continued access to all your lectures once you’ve completed the course
Perfect if you want a fully immersive, fast-paced learning experience
- Get product marketing certified in one day
- Learn alongside other students within a virtual classroom
- Your expert instructor will take you through all 11 modules of the program
- One exam to complete at the end of the program
- Opportunities to ask questions and take part in group activities
- Continued access to all your lectures once you’ve completed the course
- The option of joining interactive, live workshops once a week
Check out all the upcoming, live and online programs HERE.
"I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product marketing gold in their own right. "
- Scott Bamford, Product Marketing Specialist
Meet our experts in residence...
If your team members take the course live and online, they'll be learning from the likes of:
Tamara Grominsky
Chief Strategy Officer at Unbounce
Aaron Brennan
Head of Product Marketing at Redox
Tania Clarke
Product Marketing Lead at Qwilr
Harvey Lee
Product Marketing Consultant
Sapphire Reels
Director of Portfolio and Integrated Marketing at Pluralsight
Elliot Rayner
CMO at ARION
Carolyn Bao
Vice President of Marketing at Moomoo Inc
Mathew Sedze
Senior Product Marketing Manager at cargo.one
Sonduren Fanarredha
Director of Product Marketing at Airbase
Collette Johnson
Head of Marketing at Sanome
Built by the best in the business...for the best in the business.
PMMC is vetted, tested and approved by senior-level PMMs from companies like Salesforce, HubSpot, Google, Facebook and more.
We partnered with positioning maestro April Dunford for our positioning and messaging module and throughout the rest of the course, teamed up with product marketing powerhouses from the likes of 👉
"The information in this course is INVALUABLE. One cannot put a price on how much knowledge can be obtained from these lessons. There is no other program in the market that educates product marketers or aspiring product marketers on how to compile and synthesize market intelligence to effectively deliver solutions the market is in need of."
- Louis Guerrero, former Product Marketer at TikTok
What does the course cover?
- Research overview (5:54)
- Qualitative vs quantitative research (3:11)
- Win-loss interviews (16:23)
- Win-loss coursework (0:55)
- Customer feedback (4:07)
- Observations + the rest of your market (3:12)
- Competitor intel (7:14)
- Competitor intel coursework (1:01)
- Validating your hypothesis (3:05)
- Building a business case (6:29)
- Research templates
- Exam | Research
- Positioning overview (6:02)
- Positioning fundamentals (6:21)
- How to approach positioning (14:28)
- Positioning coursework (1:01)
- Understanding messaging (12:33)
- SurveyMonkey’s 7-step messaging process
- An intro to narrative design (10:13)
- Storytelling framework (8:31)
- Positioning templates
- Exam | Positioning & messaging
- The role of sales enablement (6:15)
- Sales enablement tactics (9:51)
- Creating a sales playbook from scratch
- Sales enablement fundamentals (6:34)
- Getting sales teams bought in (8:20)
- Measuring sales enablement (4:21)
- Product-led growth
- Sales enablement templates
- Exam | Sales enablement
- Sales enablement coursework (0:36)
"This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. It explores the unique role of PMM in a way that has simply not been done before."
- Gabriele Dane, Product Marketing Manager at Criteo
