š©š¼āš«Ā 20 modulesĀ šĀ 350+ chapters š„ 25+ bonus videos š ļø 70+ templates šĀ 16 coursework opportunities šĀ Official certificationĀ šØš¼āš»Ā 100% self-paced
Course overview.
Senior PMMs are constantly trying to strike a fine balance between product marketing strategy and industry tactics.
Both of these product marketing skills are critical to the professional development of any senior product marketer harboring hopes of thriving in their career.
Advanced Product Marketing Certified hones in on core topics through the perspective of a seasoned PMM, outlining how to tackle fundamental areas from positioning to team management - strategically and tactically.
Whatās more, the interactive nature of the course opens the avenue for tailored support from the leading lights in the world of product marketing.
Enrol today and access real-world case studies, tried and tested frameworks, and proven methodologies from influential PMMs plying their trade at companies such as Peleton, Microsoft, and Visa...
Completing this course
will help you...
š Execute successful product/feature/market launches.
š Own GTM strategies at companies large and small.
š° Keep products on the market by effectively owning the full customer cycle.
šÆ Balance tactics and strategy.
š Build + manage high-performing teams.
š§ Influence organizational decisions with your PMM prowess.
"PMA has been a lifesaver for me to level up my product marketing skills and grow in my role at my current company. There is a lot for product marketing to own or take part in and with that comes a lot of grey areas. PMA always has reliable information, templates, and examples to start your work from confidently."
Carly McCarthy, Senior Manager - Product Marketing at Greenlight Guru
Learn from industry leaders like:
April Dunford
CEO at Ambient Strategy
Richard Seroter
Director of Developer Relations at Google Cloud
Bill Peterson
Senior Director of Market Strategy and Competitive Intelligence at PagerDuty
Dennis Yuscavitch
Director Global Product Marketing at Samsung Ads
Jennifer Bunting
Head of Product Marketing at LinkedIn
Scott Shapiro
Group Product Marketing Manager at Grammarly
William Chia
Director of Product Marketing at Osano
Daniella Latham
ļ»æSenior Product Marketing Manager at Atlassian
Dominic Constandi
Chief Customer Officer at ZoomInfo
Trusted by some of the world's biggest brands
"PMA has been a fantastic resource for me as I continue to learn and sharpen my skills as a Product Marketer. The courses are top notch, and I use several provided templates daily. I highly recommend!"
Robert Bishop, Senior Product Marketing Manager at Meltwater
Course curriculum learning objectives
What you can expect from Advanced Product Marketing Certified
Don't worry, we do team rates, too.
If you're looking to get a team of three or more PMMs certified, then speak to Tom about team rates at [email protected]
P.S. If you need help convincing your boss, we've done the hard part for you.
FAQs.
Who's this course for?
This course is for senior product marketers who want to propel their industry knowledge and enhance their career prospects by adopting a more strategic and tactical mindset to essential industry topics. The certification consolidates, advances, and builds upon the day-to-day tactical implementation of the senior product marketing role, and trains students to consider the strategic implications and long-term vision of their function and role, setting them up for the next stage in their career.
How does the course work?
The course is 100% online and entirely self-paced. At the end of each module, youāll be presented with mandatory exam questions and if you pass all these, youāll become Advanced Product Marketing Certified!
What happens if I don't pass the exams?
If you do not pass 75% of all exam questions, unfortunately, it means you won't get the certificate. However, allās not lost, youāll have still learned LOTS and youāll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
I'd love to get my whole team certified, do you have any discounts on offer?
Yep! All our team packages are bespoke to make sure theyāre tailored towards what youāre after, but if you drop Tom a line onĀ [email protected]Ā and let him know what you want, heāll put a personalized package together for you.
How long will I have access to the course content?
For life! One, one-off payment gives you unlimited to all the courseās content, plus access to updated features.
