👨🏼‍💻 100% self-paced 🎬 Bonus content 🛠 Templates & frameworks 📝 Optional coursework 🖥 Live weekly workshops 🔖 Certificate of completion
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About this course.


When it comes to empowering your salespeople, sales enablement isn’t optional; it’s essential.

This Sales Enablement Fundamentals course will arm you with everything you need to set your reps up for success, measure the bottom-line business impact of your work, and lay the foundation for long-term revenue growth.

Whether you own sales enablement yourself or are an integral cog of a wider team, this OnDemand program will provide you with the quintessential knowledge, tools, templates, and case studies needed to raise your organization’s sales enablement game.

"PMA is the new standard of excellence to help product marketers lead their product lines and companies to the next level."


-Marc Stitt, Product Marketing Leader

Once you’re enrolled, you’ll unlock access to 2+ hours of:


👨‍🏫 Instructor-led presentations on everything from defining sales enablement and exploring the various tactics it encompasses, to building your own playbooks and bridging the gap across departments.

💪 In-depth guest footage from product marketing experts at organizations like Yelp, Zendesk, Oracle, and more.

🔥 Industry-standard frameworks to guide you and your sales reps’ success.

🖥 Unlimited access to live, weekly workshops to ask questions, get answers, learn from experts, and network.

🤑 Discounts for continued professional PMM development & product marketing certification opportunities.

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What you can expect in this fundamentals course:

Your curriculum 👨‍🏫

  Welcome
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  Sales enablement assets
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  Bonus footage
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  The sales <> sales enablement relationship
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  Bonus footage
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  Sales enablement metrics
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  Wrap up
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Richard King

Meet your instructor: Richard King


Richard is the founder & CEO of Product Marketing Alliance. Richard launched PMA back in February 2019 after identifying a huge skills & education gap in the product marketing landscape and has been elevating the role ever since. He's spent the last decade managing marketing teams, development teams and product strategy for B2B SaaS companies, and he's particularly passionate about the intersection of product, marketing, sales, and data.

Who's this course for?


This course is for anyone who has a stake in sales enablement - now or in the future.

If you own sales enablement, this course will feed you with non-stop, practical insights on how to level-up your current SE program. 

If you’re involved with (but don’t own) sales enablement, this course will enable you to truly understand the bigger sales enablement picture, how and where you fit in, and pitch into the bigger strategy with awesome ideas that really get you noticed.

And finally, if you’re looking to get into sales enablement, this course will equip you with an incredibly strong understanding of the function so you can hit the ground running when you do have a stake.

Sales enablement curriculum

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Why pick Product Marketing Alliance?


We're home to the world's largest community of product marketers. By a long stretch.

Everything we do's centered on the very latest trends, practices and demands we see in our community, so you know you're only working off cutting-edge info.

Plus, with PMMs at orgs like GoogleMicrosoftLinkedInLyft and Adobe in our network, you know you're working off the very best, tried and tested formulas.

Learn from orgs like these

"The PMA truly is a product marketer’s dream organization -- in that it aligns product marketers from all walks of life, from all around the world."


-Yoni Solomon, CMO at Uptime.com