👨🏼💻 100% self-paced 🎬 Bonus content 🛠 Templates & frameworks 📝 Optional coursework 🖥 Live weekly workshops 🔖 Certificate of completion
About this course.
When it comes to empowering your salespeople, sales enablement isn’t optional; it’s essential.
This Sales Enablement Fundamentals course will arm you with everything you need to set your reps up for success, measure the bottom-line business impact of your work, and lay the foundation for long-term revenue growth.
Whether you own sales enablement yourself or are an integral cog of a wider team, this OnDemand program will provide you with the quintessential knowledge, tools, templates, and case studies needed to raise your organization’s sales enablement game.
Once you’re enrolled, you’ll unlock access to 2+ hours of:
👨🏫 Instructor-led presentations on everything from defining sales enablement and exploring the various tactics it encompasses, to building your own playbooks and bridging the gap across departments.
💪 In-depth guest footage from product marketing experts at organizations like Yelp, Zendesk, Oracle, and more.
🔥 Industry-standard frameworks to guide you and your sales reps’ success.
🖥 Unlimited access to live, weekly workshops to ask questions, get answers, learn from experts, and network.
🤑 Discounts for continued professional PMM development & product marketing certification opportunities.
"PMA is the new standard of excellence to help product marketers lead their product lines and companies to the next level."
- Marc Stitt, Product Marketing Leader
Why Product Marketing Alliance?
We're home to the world's largest community of product marketers. By a long stretch.
Everything we do's centered on the very latest trends, practices and demands we see in our community, so you know you're only working off cutting-edge info.
Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you're working off the very best, tried and tested formulas.
"The PMA truly is a product marketer’s dream organization -- in that it aligns product marketers from all walks of life, from all around the world."
- Yoni Solomon, VP Product Marketing at Gympass
Meet your instructor, Richard King.
Richard is the founder & CEO of Product Marketing Alliance.
Richard launched PMA back in February 2019 after identifying a huge skills & education gap in the product marketing landscape and has been elevating the role ever since. He's spent the last decade managing marketing teams, development teams and product strategy for B2B SaaS companies, and he's particularly passionate about the intersection of product, marketing, sales, and data.
Unlock all 4 Fundamentals courses 🔓
For just $350 more, you'll access the entire Fundamentals suite, 700+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro Member.
Who's this course for?
This course is for anyone who has a stake in sales enablement - now or in the future.
If you own sales enablement, this course will feed you with non-stop, practical insights on how to level-up your current SE program.
If you’re involved with (but don’t own) sales enablement, this course will enable you to truly understand the bigger sales enablement picture, how and where you fit in, and pitch into the bigger strategy with awesome ideas that really get you noticed.
And finally, if you’re looking to get into sales enablement, this course will equip you with an incredibly strong understanding of the function so you can hit the ground running when you do have a stake.
What you can expect from Sales Enablement Fundamentals.
Course curriculum
FAQs.
Q: Who’s this course for?
A: This course is for anyone who has a stake in sales enablement - now or in the future.
If you own sales enablement, this course will feed you with non-stop, practical insights on how to level-up, if you’re involved with (but don’t own) sales enablement, it will enable you to truly understand the bigger sales enablement picture or if you’re looking to get into sales enablement, it’ll equip you with an incredibly strong understanding of the function.
Q: How does the course work?
A: The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities.
Q: How long will the course take to complete?
A: The course content, activities, and exams will take approximately 2 hours to complete.
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
