Product Marketing is a cross-functional, dynamic, and rewarding profession that plays a crucial part in the success of any business. This course will empower you with the knowledge you need to start a career in this exciting and ever-evolving field. 

By the end of this course, you’ll be able to:


Understand why and how someone may transition into product marketing. 

🤔 Know for sure whether product marketing is the right path for you. 

💰 Plan your move into PMM from other specific job roles, such as product management, sales and marketing. 

✅ Implement the essential skills you’ll need for product marketing success. 

🤝 Understand the key role product marketers play during product launches and cross-functional collaboration. 

Confidently prepare for your first product marketing interview with our example interview questions. 

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You're in very good hands...


Product Marketing Alliance is home to the world's largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses.

Our internal experts, external advisors, and enthusiastic community come together to create the most robust courses on the market, equipping you with the ultimate toolkit for growth.

From LinkedIn to Google to Spotify to HubSpot, expect to learn first-hand from industry heavyweights from start to finish.

This course will be launching in September 2022.


Can’t wait? Pre-order your certificate and get a cheeky
$100 off.
Just use this coupon at checkout: TRANSITIONINGTOPMM-PREORDER


Course Curriculum


  Introduction module
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  Module 1: Why and how someone may transition to PMM
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  Module 2: Moving from specific roles into PMM
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  Module 3: How to prepare for the PMM role you really want
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  Case study
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  Module 5: The skills you need for PMM
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  Wrap-up section
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days after you enroll

Don't worry, we do team rates, too.


If you're looking to get a team of three or more PMMs certified, then speak to Tom at [email protected]