👩🏼‍🏫 4 modules 🛠 Templates & frameworks 🖥 Live monthly workshops
👨‍💻 100% self-paced 🎬 Bonus content

Product Marketing is a cross-functional, dynamic, and rewarding profession that plays a crucial part in the success of any business. This course will empower you with the knowledge you need to start a career in this exciting and ever-evolving field. 

Course overview.

There’s no denying that moving into a different career path than the one you initially sought out is stressful. 

But we have the remedy just for you. This course, Transitioning to PMM: Fundamentals, has been designed to help you answer the age-old question: how do I get into product marketing? 

Plus, our expert advice and indispensable frameworks will help you decide whether a career in product marketing is right for you. And by the end, you’ll be able to put together a plan to achieve your target goal, by exploring interview prep, knowledge gaps, and so on. 

This course will help you improve the skills you need in a product marketing role such as cross-functional collaboration, time management, data analysis, project management, and so on to show how you can transition from your current role, into product marketing. 

You’ll also have access to exclusive, real-world case studies that show how successful product marketing leaders from across the globe transitioned into the field and used their transferable skills to their advantage.

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By the end of this course, you’ll be able to:

Understand why and how someone may transition into product marketing. 

🤔 Know for sure whether product marketing is the right path for you. 

💰 Plan your move into PMM from other specific job roles, such as product management, sales and marketing. 

🛠 Implement the essential skills you’ll need for product marketing success. 

🤝 Understand the key role product marketers play during product launches and cross-functional collaboration. 

🗣 Confidently prepare for your first product marketing interview with our example interview questions.

“This is a great course for anyone starting in Product Marketing. It breaks down the skills required for being a PMM, including networking, finding a mentor and developing the skills to transition to a PMM role.”

Ashvini Ranganath, Senior Client Solutions Manager at LinkedIn

Stellar tuition from the best of the best...

Product Marketing Alliance
is home to the world's largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses.

Our internal experts, external advisors, and enthusiastic community come together to create the most robust courses on the market, equipping you with the ultimate toolkit for growth.

From LinkedIn to Google to Spotify to HubSpot, expect to learn first-hand from industry heavyweights from start to finish.

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Unlock all 4 Fundamentals courses 🔓

For just $350 more, you'll access the entire Fundamentals suite, 700+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro Member.

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What you’ll have access to with this course:

💻 In-depth OnDemand, instructor-led course content on all things transitioning to product marketing. 

🔈 Bonus footage and articles from established PMMs from the likes of Elliott Rayner - CMO of Arion, Jennifer Bunting - Product Marketing Leader at LinkedIn, and Martin Bakal - Director of Product Marketing at Corestack

📚 Downloadable and editable templates and frameworks to give you structure in your approach to transitioning into the role. 

📂 Optional coursework that’ll enhance your learning. 

🏅 Certificate on completion of the course which you can proudly display on LinkedIn and other resumes. 

💲 10% discount off all our other courses.

💪 Discounted rate to our Pro Membership Plans.

What you can expect from Transitioning to PMM.

"This course 'Transitioning to PMM Certified | Fundamentals' is really helpful for folks figuring out how to get into Product Marketing from various domains."

Div Manickam, Mentor | Product Marketing Influencer

Course curriculum.

  Introduction [10 mins]
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  Module 1: Why and how someone may transition to PMM [15 mins]
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  Bonus footage [52 mins]
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  Module 2: Moving from specific roles into PMM [20 mins]
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  Bonus footage [60 mins]
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  Fireside chat [44 mins]
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  Module 3: How to prepare for the PMM role you really want [20 mins]
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  Module 4: The skills you need for PMM [16 mins]
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  Bonus footage [32 mins]
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  Wrap up [10 mins]
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Dont worry, we do team rates, too.

If you're looking to get a team of three or more PMMs certified, then speak to Tom about team rates on [email protected].

P.s. If you need help convincing your boss, we've done the hard part for you.


Q: Who is this course for?

A: This course is for those who already have experience within one career path and are considering a move into product marketing. As well as targeting ambitious, career driven and strategic thinkers, this course will also be suitable for marketing and business school graduates who are deciding for the first time if product marketing is right for them.

Q: How does the course work? 

A: The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. 

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately 3 hours to complete.

Q: How long will I have access to the course content for?

A: For life! One, one-off payment gives you unlimited to all the course’s content forevermore.