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Transitioning to PMM: Fundamentals
Introduction [10 mins]
How to get the most out of this course
Monthly Q&A workshops
Your course pack
Welcome to the course (1:01)
What is product marketing and why is it so important? (3:17)
How PMM differs from other key roles (3:19)
Key takeaways (1:46)
Module 1: Why and how someone may transition to PMM [15 mins]
Module outline (1:37)
The reasons why someone might move into PMM (1:55)
How to know if PMM is right for you (4:04)
What is the current state of the profession? (3:37)
How to find and work with a mentor (2:58)
Key takeaways (1:21)
Bonus footage [52 mins]
Is product marketing right for you? | TikTok
The power of mentorship | Sitecore
Module 2: Moving from specific roles into PMM [20 mins]
Module outline (2:53)
From PM to PMM (3:22)
From sales to PMM (6:36)
From core marketing roles into PMM (3:17)
From content to PMM (3:03)
Key takeaways (2:16)
Bonus footage [60 mins]
Making the internal move into product marketing
'Roundtable discussion_' PMM career progression
Fireside chat [44 mins]
Fireside chat: Transitioning from PM to PMM - Elliott Rayner
Fireside chat: Sales to PMM - Jennifer Bunting
Module 3: How to prepare for the PMM role you really want [20 mins]
Module outline (1:04)
Interview prep and example questions (2:37)
Example interview questions (5:58)
B2B, B2C or B2D? (5:27)
Start-up or mature company? (3:42)
Key takeaways (2:16)
Module 4: The skills you need for PMM [16 mins]
Module outline (1:17)
Cross functional expertise and skills (4:31)
Project management and GTM skills (4:47)
Data analysis (2:27)
Technical and interpersonal skills (1:43)
Coursework (0:42)
Key takeaways (2:39)
Bonus footage [32 mins]
The most important positioning of your career
Wrap up [10 mins]
Course satisfaction survey
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What is product marketing and why is it so important?
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