Q. Who's this course for?
A. Whether you're starting your PMM journey or have a few years of experience under your belt, this comprehensive training is for you. B2C core is also highly relevant for product marketing leaders, and subject matter specialists who want to learn more about other deliverables to improve their chances of promotion/strategic influence.
Q. I'm keen to get my whole team certified, are there any discounts available?
A. Yep! We offer customized group packages to perfectly meet your needs. Feel free to connect with Matt at [email protected] and he’ll help to create a tailored bundle just for you. Group plans can combine online self-study with live virtual or in-person instruction. Just as a side note, we also offer live + online or live + in-person, not just online and on-demand!
Q. What happens if I don’t pass the exams?
A. If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. But remember, A failed exam isn't the end; this course is about the journey. You'll gain invaluable insights even without the certificate. Consider it a roadmap to mastery you can revisit anytime. Lifetime access allows you to deepen your knowledge until concepts click.
Q. How long will it take to complete?
A. This course is self-paced, so it totally depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.
Q. I can’t guarantee I’ll be able to attend the live workshops. Will they be available to access at a time to suit me?
A. We all lead busy, busy lives so we understand that you might not be able to attend every time. To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.
Q. I noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?
A. You’re in luck! Anyone who takes part in the B2C Certified: Core program will be eligible for a discount on our membership plans. This includes (drum roll, please) exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.
Q. Do I receive access to a personal mentor as part of the Product Marketing Core course?
A. You absolutely do. You’ll be able to chat with product marketing maestros every week during our live session and they’ll be on hand to talk about all things product marketing, offering everyone on the call exclusive expert advice and handy tips for your own practice.