⏰ 13+ hours of content📙 6 templates ✅ 60+ exam questions 📝 Bonus footage from pros 🔖 Official certification 👨🏼‍💻 100% self-paced


Measuring your product marketing success is notoriously difficult - but we’re here to change that and deliver clarity so you never have to worry about your metrics again. Enrol today and unlock a proven framework that turns your metrics into growth and proves your strategic value


Metrics action shot

Course overview.


The product marketing metrics landscape is very broad. From Go-to-Market to sales enablement, demand-gen to product adoption, there are heaps of possible OKRs out there, and whichever you choose to adopt will depend on various factors, like your product, industry and organizational goals.

This course has been built and developed by experts with an extensive metrics background, so that you can finally be confident in your approach to gathering and measuring any product marketing metric. 


"The core of PMM function is cross-collaboration with numerous teams, often making it hard to pinpoint the exact metrics we influence . This course not only inspires, but it delivers actionable metrics from the Product, Sales, and Marketing angles of PMM work. Priceless."


-Igor Kranjčec, Head of Marketing at Mediatoolkit



What you’ll achieve 


This course will equip you with the skills to:

✅ Use formulas to correctly measure key metrics.

✅ Identify which metrics you should track for each deliverable.

✅ Understand how your work can positively influence these metrics.

✅ Understand how to relate your KPIs to your OKRs.

✅ Confidently report on the impact your function has on the business.

Metrics coursework

What you can expect in this course 


By product marketers, for product marketers.


Here at PMA, we’re home to the world’s largest community of product marketers. By a long way. And we don’t let that go to waste. Our metrics masterclass has been built with the support of PMMs from orgs like 👉

"Another deep-dive essential for product marketing managers. The course offers a detailed overview perfect for organizing metrics within the product marketing team and showcasing the tangible value of your work to the broader organization. I highly recommend this course to any PMM at any stage of their career."


-Silvia Kiely Frucci, Senior Product Marketing Manager at Castor

Your curriculum 👨‍🏫

  Module 1: Introduction [20 mins]
Available in days
days after you enroll
  Module 2: Product launch metrics [110 mins]
Available in days
days after you enroll
  Fireside chat
Available in days
days after you enroll
  Bonus video
Available in days
days after you enroll
  Module 3: Product adoption and usage metrics [67 mins]
Available in days
days after you enroll
  Fireside chat
Available in days
days after you enroll
  Module 4: Sales enablement metrics [190 mins]
Available in days
days after you enroll
  Fireside chat
Available in days
days after you enroll
  Bonus video
Available in days
days after you enroll
  Module 5: Lead and demand-gen metrics [42 mins]
Available in days
days after you enroll
  Module 6: The ultimate framework for choosing and using metrics [113 mins]
Available in days
days after you enroll
  Bonus video
Available in days
days after you enroll
  Module 7: How to gather, analyze and present data [208 mins]
Available in days
days after you enroll
  Fireside chat
Available in days
days after you enroll
  Bonus videos
Available in days
days after you enroll
  Wrap up
Available in days
days after you enroll

Don't worry, we do team rates too.


If you're looking to get a team of three or more PMMs certified, then speak to Tom about team rates at [email protected]

P.s. If you need help convincing your boss, we've done the hard part for you here.

Metrics certified badge

Grab your first-class ticket to:


🧠 Understanding the entire spectrum of product marketing OKRs out there

🔥 Knowing how to apply every single OKR in your organization

Self-identify which OKRs are best suited to your product/organization

📈 Knowing how to interpret OKR data into tangible action plans that drive business growth 

📝 Understanding how different departments tie into product marketing OKRs

👩🏼‍🏫 Knowing how to confidently pitch OKRs to your managers/the C-suite

"Metrics is the hardest piece of the puzzle when it comes to PMM establishing accountability. This course demonstrates the importance of shared OKRs and shows you how to prove that product marketing influences product, sales and marketing."


-Div Manickam, Author and Mentor at GrowthMentor

FAQs

Q: Who’s this course for?

A: This course is for anyone ready to boost their metrics skills to the next level. Whether you’re just starting out in product marketing, or have done hours of metrics/data analysis, this certification will provide you with a comprehensive set of skills needed to create impactful and successful OKRs.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Metrics Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately just over 13 hours to complete.

Q: What happens if I don’t pass the exams?

A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: How long will I have access to the course content?

A: For life! One, one-off payment gives you unlimited access to all the course’s content.