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Metrics Certified | Masters
Module 1: Introduction [20 mins]
Pre-course survey
PMA's top course tips
Your course pack
What to expect from this course (1:21)
How to get the most out of this course (1:21)
What are PMM Metrics and why do they matter? - KPIs and OKRs (3:38)
Solving the problem of attribution (3:14)
Quantity or quality? (2:10)
Key takeaways (1:28)
Module 2: Product launch metrics [110 mins]
Product launch metrics intro (2:05)
Product-market fit (4:33)
Win-rates (4:54)
Market share (3:51)
Sign-up surveys (3:22)
Conversion rate in target segment (2:01)
ARR and MRR (3:23)
ARPU and ARPA (2:02)
Churn rate (2:08)
Sign-up to subscriber (1:41)
The Importance of KPIs (1:42)
Coursework (1:41)
Key takeaways (2:57)
Exam
Fireside chat
Product launch metrics | Adobe
Bonus video
Craft your metrics for a competitive program | D-Wave Systems Inc.
Module 3: Product adoption and usage metrics [67 mins]
Product adoption and usage metrics intro (1:32)
Active users (2:52)
Feature adoption (3:33)
Customer satisfaction (4:07)
Retention, upsell and cross-sell (3:27)
Time taken to complete actions (4:57)
Coursework (1:59)
Key takeaways (3:27)
Exam
Fireside chat
Product adoption and usage | Redox
Module 4: Sales enablement metrics [190 mins]
Sales enablement metrics intro (2:48)
Asset utilization (3:04)
Sales confidence (1:40)
Pre-training sales surveys (2:02)
Time to close (2:24)
Case studies (3:55)
Coursework (1:33)
Key takeaways (2:15)
Exam
Fireside chat
Sales enablement | Secure Code Warrior
Bonus video
Metrics and Measurement for sales enablement | HP
Module 5: Lead and demand-gen metrics [42 mins]
Lead and demand-gen intro (1:09)
Click-through and open rate (2:15)
Marketing and sales qualified leads (4:19)
Brand awareness (4:57)
Customer lifetime value (3:08)
Customer acquisition cost (1:24)
Coursework (1:29)
Key takeaways (2:12)
Exam
Module 6: The ultimate framework for choosing and using metrics [113 mins]
Ultimate framework intro (1:06)
How to choose your metrics (3:04)
The framework (2:58)
Coursework (1:36)
Key takeaways (2:04)
Exam
Bonus video
Product marketing metrics that matter | Adobe
Module 7: How to gather, analyze and present data [208 mins]
Data gathering intro (1:23)
Gathering data (3:29)
Ownership of data analysis (1:42)
Data analysis mistakes (5:33)
The killer dashboard - how to report on your OKRs (6:16)
How to use metrics to increase your influence (4:43)
Coursework (2:17)
Key takeaways (2:21)
Exam
Fireside chat
Your metrics and your stakeholders | GrowthMentor
Bonus videos
The data your CEO actually cares about | monday.com
Data-driven decision making | Panel discussion
Cross organizational alignment using OKRs | LastPass case study
Wrap up
Course satisfaction survey
Resource library
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