Q: Is this course accredited?
A: Absolutely. As well as seals of approval from orgs like Hotjar, Etsy, LinkedIn, and more, Product Marketing Certified: Leadership is recognized by the Chartered Institute of Marketing (CIM) and accredited by Continuing Professional Development (CPD).
Q: Who's this course for?
A: It’s for current and aspiring product marketing leaders. If you’re a current Director or VP of Product Marketing, this course will help you learn from experienced leaders and absorb their tried and tested techniques. If you’re an aspiring Director or VP of Product Marketing, this course will a) help you identify which skill gaps you need to close before you make the move, and, b) set the foundation for your move into a leadership role.
Q: What will I get out of this course?
A: This course has been designed to provide you with an evergreen curriculum that enables you with the information, tools, and case studies needed to be the best leader you can be.
Not only does this course bring to light and address all the essential hard and soft skills required to be an amazing PMM leader, it also draws on decades of experiences accumulated by PMM leaders at some of the world’s most well-known brands.
Q: Who will I learn from?
A: As well as our team of internal experts, Product Marketing Certified: Leadership features fireside chats, bonus footage, and infinite insights from PMM leaders at orgs like Sprinklr, Amazon Web Services, Unbounce, Hotjar, Shopify, LinkedIn, Atlassian, Etsy, Uber, HubSpot, and more.
Q: How long will it take to complete?
A: It depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.
Q: What happens if I don’t pass the exams?
A: If you fail the first time round you'll be given the option to retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.