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Building a PMM Team
Introduction
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Pre-course survey
How to get the most out of this course
Why build a PMM team?
Benefits of a dedicated Product Marketing team
Getting buy-in from senior leadership
What success looks like and goal setting
How adding a PMM team impacts the entire organization
Scope of a PMM team
Time to reflect 💡
PMM team structure
Where should PMM live in the organization?
Team alignment and structure
Skills prioritization and your first hire
Where to hire from (internally / externally)
Coursework
Time to reflect 💡
Cross-collaboration across your organization
Working with Marketing
Working with Sales
Fireside chat
Working with Customer Success
Coursework
Time to reflect 💡
Professional development
Career development plans
OKRs and Goals
Benefits of soft skills
Implementing programs
Where should you start?
Narrative
Customer and market intelligence
Launch planning and execution
Wrap up
Course satisfaction survey
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Where to hire from (internally / externally)
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