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Building a PMM Team Certified | Masters
Introduction [10 mins]
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Welcome (1:56)
So you want to build a product marketing team? [85 mins]
Benefits of a dedicated Product Marketing team (5:18)
Getting buy-in from senior leadership (8:18)
Coursework
What success looks like and goal setting (3:34)
Coursework
How adding a PMM team impacts the entire organization (5:23)
Scope of a PMM team (4:55)
Coursework
Exam
Time to reflect 💡
Optimizing PMM placement [80 mins]
Where should PMM live in the organization? (3:46)
Team alignment and structure (4:44)
Skills prioritization and your first hire (3:36)
Coursework
The hiring process (3:55)
[Fireside chat] The hiring process
Coursework
Exam
Time to reflect 💡
Cross-functional collaboration [55 mins]
Work with Marketing (5:10)
Work with Product (4:36)
Work with Sales (4:00)
[Fireside chat] Working with Sales
Work with Customer Success (3:37)
Work with C-Suite (5:35)
[Fireside chat] Working with C-Suite
Exam
Time to reflect 💡
Goals and growth [60 mins]
OKRs and goals (3:11)
Coursework
Career development plans (3:48)
Coursework
Soft skills (4:39)
Build your personal brand (3:46)
Exam
Time to reflect 💡
Hit the ground running [90 mins]
Where should you start? (4:22)
Coursework
Review existing results (6:49)
Narrative (3:59)
Coursework
Customer and market intelligence (4:20)
Sales enablement (4:06)
Launch planning and execution (4:34)
Coursework
Congratulations! (1:17)
Exam
Time to reflect 💡
Wrap up
Course satisfaction survey
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Benefits of a dedicated Product Marketing team
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