Q: Is the course accredited?
A: Yep, it sure is. As well as having PMA’s seal of approval along with orgs like HubSpot, Facebook, TikTok, Salesforce, Sky and more, Product Marketing Core is accredited by both the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).
Q: Who's this course for?
A: Anyone with an interest in product marketing. If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.
Q: How do the online sessions actually run?
A: Each session will be a real mix of your instructor going through the course content, you and your classmates asking questions (and getting answers!), practical tasks, and setting and going through coursework assignments.
Q: Is the homework mandatory?
A: It's not mandatory, but we'd highly recommend getting stuck in. These live and online sessions have been designed to bring even more interactivity to Product Marketing Core, and give you plenty of actionable takeaways. The more you put in, the more you get out, so we strongly encourage everyone to complete any coursework and get involved with the Q&As when they're happening.
Q: What happens if I can't make one of my weekly sessions?
A: Hopefully this won't happen if you pick a program that fits your schedule, but we totally understand that sometimes, things come up. We record all our sessions so if you're unable to attend one week, you can still get access to all the content, Q&As, and find out about any coursework.
Q: Do I have to turn my camera on for the sessions?
A: You don't have to, no, however, we do recommend it. 🙂 Being able to see everyone will help you and everyone else replicate that in-person, classroom environment, and provide your instructor with more visual cues. That said, we're not in the industry of making people feel uncomfortable, so if you don't want your camera on, please don't feel pressured!
Q: Does this course cover everything I need to know to be a product marketer?
A: If we do say so ourselves, this course is pretty darn comprehensive. From research through to optimization it covers the A to Z, however, as there are so many facets to product marketing, it’s very much more focused on the essentials.
For a closer look at the course content check out the curriculum. 👆
Q: I’d love to get my whole team certified, do you have any discounts on offer?
A: Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Caitlin a line on [email protected] and let her know what you want, she’ll put a personalized package together for you. FYI, these don’t just have to be online and live either, they can be online + on demand or live + in-person, too.
Q: I’d love to enroll in the course, but it’s looking like it may be out of my price range. Is there a way of staggering payments to make it more affordable?
A: We’re super-proud of the course and think it’s a great opportunity to understand more about the core principles of product marketing. So, we’ve put together price plans designed to fit your personal circumstances. Affiliate programs are also available before and after taking the course to help reduce the overall expense. Drop us a line on [email protected] to discuss if you wanna talk payment options.
Q: How long will it take to complete?
A: Four weeks from the start of your first session. You'll meet with your instructors and classmates once a week, every week, for four weeks, and then you'll be certified by the end of that fourth session - providing you pass all your exams, of course. 😉
Q: What happens if I don’t pass the exams?
A: Let your instructor know. If you fail first time round you'll be given the option retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: I noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?
A: That’s right! Anyone who takes part in the Product Marketing Core program will be eligible for a discount to our membership plans - which includes exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.