Program breakdown:

👩🏼‍🏫 11 modules 📙 101 chapters ✅ 128 exam questions 👨🏽‍💻 Delivered by industry experts 🔖 Official certification 🙋 Coursework, workshops, Q&As, and more

Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this program, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.

"The information in this course is INVALUABLE. One cannot put a price on how much knowledge can be obtained from these lessons. There is no other program in the market that educates product marketers or aspiring product marketers on how to compile and synthesize market intelligence to effectively deliver solutions the market is in need of."

- Louis Guerrero, former Product Marketer at TikTok

P.s. Head here for TONS more testimonials just like this.

Meet your Experts in Residence.

"As a PMM, the biggest value of this certification comes not only from the great course content, but also from hearing stories from fellow PMMs, great exercises and the overall good energy and passion of doing something you really like. I truly enjoyed it and learned a lot. 1000/10 rating."

-Silvia Román, Head of Growth & Product Marketing at Sooqr Search

Pssst. Wanna spread your lessons out? Then check out our part-time programs here.

OR

Take things at your own pace with our 100% OnDemand version HERE.

Don't worry, we do team rates, too.

If you're looking to get a team of three or more PMMs certified, then speak to Tom about team rates on [email protected].

Trusted by some of the world's biggest brands.

And with feedback like this 👉, who can blame them: "This is the most comprehensive product marketing training available! It's a great course that should be in every PMM's toolkit."

P.s. If you need help convincing your boss so you can be the next logo, we've done the hard part for you here.

"This is a well-structured course for both aspiring and seasoned PMMs. The instructors are engaging, I had a friendly cohort, and it provides a great pack of resources to take back to the day job."

- Sylvia Wong, Product Marketing Manager at Salesforce

Program breakdown:

"This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. It explores the unique role of PMM in a way that has simply not been done before."

- Gabriele Dane, Product Marketing Manager at Criteo

Pssst. Wanna spread your lessons out? Then check out our part-time programs here.

OR

Take things at your own pace with our 100% OnDemand version HERE.

FAQs

Q: Is the course accredited?

A: Yep, it sure is. As well as having PMA’s seal of approval along with orgs like HubSpot, Facebook, TikTok, Salesforce, Sky and more, Product Marketing Core is accredited by both the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).

Q: Who's this course for?

A: Anyone with an interest in product marketing. If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.

Q: How do the online sessions actually run?

A: The day will be a real mix of your instructor going through the course content, you and your classmates asking questions (and getting answers!), and practical tasks. At the end of the session, you’ll be asked to complete all your exams and there’ll be option to complete some coursework too.

Q: Is the coursework mandatory?

A: It's not mandatory, but we'd highly recommend getting stuck in. These live and online sessions have been designed to bring even more interactivity to Product Marketing Core, and give you plenty of actionable takeaways. The more you put in, the more you get out, so we strongly encourage everyone to complete any coursework and get involved with the Q&As when they're happening.

Q: Do I have to turn my camera on for the sessions?

A: You don't have to, no, however, we do recommend it. 🙂 Being able to see everyone will help you and everyone else replicate that in-person, classroom environment, and provide your instructor with more visual cues. That said, we're not in the industry of making people feel uncomfortable, so if you don't want your camera on, please don't feel pressured!

Q: Does this course cover everything I need to know to be a product marketer?

A: If we do say so ourselves, this course is pretty darn comprehensive. From research through to optimization it covers the A to Z, however, as there are so many facets to product marketing, it’s very much more focused on the essentials.

For a closer look at the course content check out the curriculum. 👆

Q: I’d love to get my whole team certified, do you have any discounts on offer?

A: Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Tom a line on [email protected] and let him know what you want, he’ll put a personalized package together for you. FYI, these don’t just have to be online and live either, they can be online + on demand or live + in-person, too.

Q: How long will it take to complete?

A: One, full-day. You'll meet with your instructors and classmates in the morning and then nine hours later, voila, you’re product marketing certified - providing you pass all your exams, of course. 😉

Q: What happens if I don’t pass the exams?

A: Let your instructor know. If you fail first time round you'll be given the option retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: I noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?

A: That’s right! Anyone who takes part in the Product Marketing Core program will be eligible for a discount to our membership plans - which includes exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.