Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Positioning & Messaging: Fundamentals
Course intro
Welcome - positioning and messaging (6:11)
Monthly Q&A workshops
Positioning fundamentals
What positioning is - and isn't (6:17)
How to create and maintain product positioning
How to approach positioning (13:57)
Positioning template
Monthly Q&A workshops
Bonus footage
Positioning: the conscious act of choosing to be something to somebody [Rippling + Pluralsight]
How to nail product positioning when your company needs a refresh [MarkLogic]
Messaging essentials
Understanding messaging (12:20)
Product messaging: the difference between good and great
Messaging framework
Monthly Q&A workshops
Bonus footage
SurveyMonkey's 7-step messaging process
Storytelling
Storytelling framework (8:55)
The what, why, and how of storytelling
Storytelling framework template
Storytelling framework example
Storytelling coursework (0:56)
Monthly Q&A workshops
Bonus footage
The art and science of storytelling [Cisco Meraki]
Wrap up
Fancy leaving a review
Let's get social
Take the next step in your career
Continue your professional development
Get your certificate of completion
What positioning is - and isn't
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock