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Narrative Design Certified | Masters
Intro to narrative design [55 mins]
Pre-course survey
Overview (3:00)
What to expect from this course (1:07)
Resource library
How to get the most out of this course
Your course pack
Course instructor introduction (2:54)
Examples of narrative design in action (4:20)
Narrative design for B2C (5:18)
Case study: the power of data in B2C in narrative design (2:50)
The flywheel (6:55)
Drift's narrative design (3:05)
Building a foundation for narrative design (3:34)
The narrative design team (2:16)
Exam #1
Time to reflect 💡
Activity #1 [35 mins]
Pitching the process (12:37)
Video pitch [example] (24:26)
Exam #2
Time to reflect 💡
Bonus footage [45 mins]
Interview with Dave Gerhardt
Designing a narrative [60 mins]
Instructions for how to design a narrative (1:40)
The change (3:27)
The impact of that change on a specific audience (3:08)
How companies should adapt (4:07)
The challenge (3:13)
What you've built up (1:24)
Narrative design & Artificial Intelligence (6:38)
Getting it wrong (4:58)
Getting it right (9:06)
Coursework: High stakes
Exam #3
Time to reflect 💡
Activity #2 [15 mins]
How to use the narrative design deck (15:03)
Bonus footage [45 mins]
Narrative design case study
Rolling out and maintaining your narrative [50 mins]
Becoming a world class narrative designer (1:50)
Securing buy-in (9:49)
Launching your narrative internally (2:32)
Launching your narrative externally (8:04)
Tying your narrative to a product launch (1:10)
Narrative design for more mature organizations (3:56)
Best practices (0:50)
Coursework: Narrative design implementation brief
Conclusion (1:39)
Exam #4
Time to reflect 💡
Wrap up
Resource library
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Case study: the power of data in B2C in narrative design
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