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Narrative Design Certified | Masters
Intro to narrative design [30 mins]
Overview (3:00)
What to expect from this course (1:07)
Your course pack
Why narrative design (6:50)
Examples of narrative design in action (4:20)
The flywheel (6:55)
Drift's narrative design (3:05)
Building a foundation for narrative design (3:34)
The narrative design team (2:16)
Resource library
Exam #1
Activity #1 [35 mins]
Pitching the process (12:37)
Video pitch [example] (24:26)
Exam #2
Bonus footage
Interview with Dave Gerhardt
Designing a narrative [20 mins]
Instructions for how-to design a narrative (1:40)
The change (3:27)
The impact of that change on a specific audience (3:08)
How companies should adapt (4:07)
The challenge (3:13)
What you've built up (1:24)
Exam #3
Activity #2 [15 mins]
How to use the narrative design deck (15:03)
Bonus footage [45 mins]
Narrative design case study
Rolling out and maintaining your narrative [15 mins]
Creation process and rollout (1:50)
Rolling out the narrative internally (2:32)
Launching your narrative externally (8:04)
Tying your narrative to a product launch (1:10)
Best practices (0:50)
Conclusion (1:39)
Exam #4
Wrap up
Course satisfaction survey
Resource library
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Tying your narrative to a product launch
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