Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Messaging Certified | Masters
Introduction to messaging [60 mins]
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Messaging intro (3:28)
Product messaging defined (3:54)
The business impact of messaging and why good messaging is so crucial (12:41)
Product marketing’s role in messaging (9:52)
The foundation for successful messaging (7:45)
Exam #1
Time to reflect 💡
Developing your framework [35 mins]
Getting maximum impact from messaging frameworks (27:08)
Common fails and how to avoid making them yourself (4:59)
Messaging framework
Messaging framework - message house
Exam #2
Time to reflect 💡
Fireside chat [30 mins]
How to use strong messaging across multiple verticals [Amazon Web Services]
Researching effectively [25 mins]
Researching tips (17:14)
How to cover every base by seeking help (5:37)
Gathering your proof points (3:54)
Exam #3
Time to reflect 💡
Starting to write [20 mins]
How to set objectives and draft your key messages (4:48)
Top tips for layering and reviewing your messaging (10:08)
Working with copywriters effectively (6:52)
Exam #4
Time to reflect 💡
Fireside chat [30 mins]
How to use a combined messaging and positioning framework [PMM influencer]
Testing and refining [40 mins]
Validating your messaging (6:42)
Reviewing your messaging - do's and don’ts (5:02)
Exam #5
[Bonus] Don't NOT talk about features
Time to reflect 💡
Fireside chat [30 mins]
The positioning & messaging duo [Remote]
Learning feedback form
Getting organization-wide approval and adoption [80 mins]
How to keep engagement high (20:42)
Best practices for dealing with messaging challenges (5:38)
Message syncing and why it matters (10:56)
How to ensure messaging is utilized across an organization
Exam #6
[Bonus] Map your messaging
Time to reflect 💡
Fireside chat [20 mins]
How messaging and positioning should work together [Builder.io]
Wrap-up
Recap and key takeaways (6:16)
Messaging wrap up (3:50)
Course satisfaction survey
Resource library
Fancy leaving a review?
Your feedback
Let's get social
Showcase your cert
Learn. Level up. Lead.
Continue your professional development
Get your certificate
The business impact of messaging and why good messaging is so crucial
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock