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Go-to-Market Certified | Masters (2020)
Go-to-Market Certified | Masters [5 mins]
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Resource library
Your course pack
Go-To-Market Masters overview (2:34)
Introduction to Go-to-Market (GTM) launches (1:19)
The cost of misalignment (1:29)
GTM is all about alignment (1:16)
Deep dive into the 5 stages of a GTM Launch [25 mins]
Introducing the 5 stages (1:14)
The Five-step process and PMMs (2:51)
Stage 1: Ideation
Stage 2: Build (6:46)
Stage 3: Soft launch (7:20)
Stage 4: GTM launch (3:01)
Stage 5: GTM continued (2:17)
Bonus Article #1
A Repeatable Go-To-Market Playbook To Launch Your Next Great Software Product
Framework for assessing GTM size, scope, and GTM checklist [20 mins]
Assessing GTM size, scope, and checklist (2:06)
Module Intro (3:10)
P1: Alien (3:40)
P2: Innovative repeater & enhanced repeater (5:53)
P3: Minor repeater (2:14)
P4: Fast track (1:06)
Strategies for measuring GTM KPIs and outcomes [15 mins]
Strategies for measuring GTM KPIs and outcomes (1:27)
Internal training and enablement (3:18)
Revenue sourced and influenced (2:28)
Win-rates and deal velocity (1:40)
Product adoption (2:37)
Bonus Article #2
The Future Of Software Product Marketing Isn't In Software Or Marketing
Final takeaways & common mistakes to avoid [10 mins]
Final takeaways (6:27)
Final conclusion (1:00)
Go-to-market resources
Demos and training
P2: Innovative repeater & enhanced repeater
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