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Competitive Intelligence Certified | Masters
Building the function
Pre-course survey
Your course pack
Resource library
An intro to competitive intelligence (8:02)
Exam #1
Your listening stack + web research (10:24)
Exam #2
Win-loss research (24:12)
Exam #3
Market map (3:10)
Exam #4
Developing your competitive position (3:41)
Exam #5
Competitive news briefing (5:53)
Exam #6
Bringing CI around the organization
CI for sales and customer success (17:15)
Exam #7
CI for marketing (7:02)
Exam #8
CI for product, design, and engineering (6:23)
Exam #9
CI for executives (5:27)
Exam #10
Learning feedback form
Fireside chats
Clara Smyth, Senior Product Marketing Manager at Slack
Andrew McCotter-Bicknell, Head of Competitive Intelligence at Zoominfo
Scott Kortright, VP of Product Marketing at BeyondTrust
Bonus footage
How to use your bonus footage
Competitive Intelligence strategies to turbocharge innovation [Audible]
Panel: competitive intelligence strategy [Gong, Hootsuite + more]
How to craft KPIs for a killer competitive program [ringDNA]
The competitive intelligence continuum [Akeneo]
Data and CI for product innovation: enterprise vs startups [GoDaddy]
Wrap up
Course recap (1:08)
Course satisfaction survey
Resource library
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CI for sales and customer success
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