👩🏼‍🏫 7 modules ⏰ 13+ hours 📙 40+ chapters 🛠19 actionable templates & frameworks 🔥 Insights from experts 🔖 Official certification
Course overview
Sales enablement is a critical component of the product marketing function. The process is key to PMMs boosting their sales, supporting their reps, growing their customer base, and most importantly, helping bring in more revenue for their respective company.
Enrol in this exposé of sales enablement best practices and by the conclusion of the course, you’ll be equipped with the knowledge you need to confidently plan and implement a sales enablement strategy that’ll lead your sales team to success.
By the end of this course, you'll:
🏆 Communicate the importance of sales enablement to your sales team, product marketing, and other teams within your organization.
🚀 Build a stellar onboarding program that’ll provide new hires with the skills they need to thrive.
🤝 Develop useful sales content and deliver it to the relevant audience.
🤑 Calculate the success of your programs, and communicate the value of your work to leadership through quantifiable metrics and data.
Every module gave me food for thought and valuable info...Demystifying sales enablement - for good!
Igor KranjÄŤec, Head of Marketing, Mediatoolkit
Learn from industry leaders like:
Sapphire Reels
Senior Director of Product Marketing at Pluralsight
Josh Smith
Head of Sales Enablement at Guardian News & Media
Sheevaun Thatcher
VP Strategic Slack Enablement at Salesforce
Susan Quesal
Director, Sales Enablement at Upside
Duong Tran
Senior Product Marketing Manager at Igloo Software
Nicholas Gregory
Global Head of Sales Enablement at Qlik
Trusted by some of the world's biggest brands
What you can expect from Sales Enablement Certified
Investing in yourself & your teams through programs like the Sales Enablement Certified Core will put you on a path towards success. Strategic Enablement has an impact - and quantifying the impact puts you on the path to gain a seat at the table of influence, justify more headcount, help sales to drive further impact with related initiatives, or elevate the enablement brand in you.
Teri Long, Vice President at CB Insights
- What to expect in this course (1:46)
- How to get the most out of this course
- Your course pack
- Resource library
- What is sales enablement? (4:45)
- The value of sales enablement (3:54)
- The foundations of sales enablement (7:26)
- Who owns sales enablement? (2:59)
- Structuring sales enablement teams (3:40)
- The sales enablement charter
- [Bonus] Creating a scalable sales enablement function
- Module #1 Key takeaways (1:35)
- Coursework (0:32)
- Time to reflect đź’ˇ
- Exam
- Company alignment (3:28)
- Encouraging cross-collaboration (3:47)
- Making sales enablement's voice heard
- Qualified leads (4:15)
- [Bonus] Sales and marketing lead optimization
- Lead-qualification matrix (4:12)
- Module #2 | Key takeaways (1:58)
- Time to reflect đź’ˇ
- Exam
- [Bonus] Driving cross-functional alignment to improve outcomes
- An intro to sales onboarding and training (3:12)
- Welcome your new hires (1:52)
- Prepping for onboarding (6:00)
- [Bonus] Building an onboarding program
- Training and coaching (3:18)
- How to improve sales team training sessions
- Module #3 | Key takeaways (2:15)
- Time to reflect đź’ˇ
- Exam
- [Bonus] "It's about making things simple", with Shift's Kevin Rich
- What is sales enablement content? (4:32)
- Sales scripts (5:36)
- Product sheets (1:45)
- Competitor analysis content (2:45)
- Battlecards (3:18)
- Creating content salespeople will love
- Whitepapers (3:12)
- Case studies
- Develop a sales enablement content strategy (3:40)
- Sales enablement playbook (0:40)
- [Bonus] Creating a sales enablement playbook from scratch
- Module #5 | Kay takeaways (2:52)
- Time to reflect đź’ˇ
- Exam
- Coursework (0:33)
- Sales enablement metrics (5:47)
- Content usage (1:38)
- Time to productivity (1:44)
- Win/close rates (0:47)
- Average deal size (1:03)
- Sales velocity (1:01)
- Sales confidence (3:35)
- Reporting findings (4:30)
- [Bonus] Enablement metrics 101
- Module #6 | Key takeaways (1:42)
- Time to reflect đź’ˇ
- Exam
- [Bonus] The dark arts of data
- Tech and tools in sales enablement (2:11)
- Company alignment tools (2:03)
- Onboarding and training tools (1:58)
- Empowering reps to be self-sufficient
- [Bonus] Using technology to increase sales
- Customer-centric tools (1:18)
- Sales content tools (1:55)
- Tools for metrics and measurement (2:11)
- Module #7 | Key takeaways (1:03)
- Time to reflect đź’ˇ
- Exam
- [Bonus] Using AI in sales enablement
Don't worry, we do team rates, too.
If you're looking to get a team of three or more certified, then speak to Matt about team rates on [email protected].
P.s. If you need help convincing your boss, we've done the hard part for you. Just click here.
Sales Enablement isn't created in isolation. It pulls in multiple skills from multiple departments, which is why this course is created with product marketers, product managers, customer success - and more, in mind.
Built in partnership with our sister-community, Sales Enablement Collective, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.
FAQs.
Q: Who’s this course for?
A: This course is for product marketers who want to take their sales enablement skills to the next level. The certification’s thorough curriculum will help you understand sales enablement essentials and become a well-rounded sales enablement practitioner, adding more value to your company.
Q: How does the course work?
A: The course is 100% online and entirely self-paced. After enrolling, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Sales Enablement Certified!
Q: How long will the course take to complete?
A: The course content, activities, and exams will take approximately around 13 hours to complete. Of course, this will depend on you - you can dip in and learn as and when you please.
Q: What happens if I don’t pass the exams?
A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited to all the course’s content forevermore.Â
