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Sales Enablement: Fundamentals
Welcome [30 mins]
An intro to sales enablement (5:27)
The ins and outs of sales enablement
The sales enablement landscape
Monthly Q&A workshops
Sales enablement assets [60 mins]
Sales enablement tactics (9:33)
Sales playbook template
Sales assets - choose your weapon
Battlecard template
Battlecard coursework (0:36)
Sales enablement fundamentals (6:26)
Bonus footage [25 mins]
Creating a sales playbook from scratch [Yelp]
The sales <> sales enablement relationship [33 mins]
Unlock your rep's potential with sales enablement sessions
Getting sales teams bought in (8:34)
Weekly workshop
Bonus footage [60 mins]
A guide to sales kickoffs that stick [Lyft]
Salespeople don't give a $@%, here's what you can do about it [Zendesk]
Sales enablement metrics [58 mins]
Measuring sales enablement (4:52)
Key metrics to monitor for SE success (53:18)
Bonus footage [31 mins]
Building a bridge between product marketing and sales [Oracle]
Wrap up [10 mins]
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Battlecard template
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