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Positioning & Messaging: Fundamentals
Course intro
Welcome - positioning and messaging (6:11)
Monthly Q&A workshops
Positioning fundamentals
What positioning is - and isn't (6:17)
How to create and maintain product positioning
How to approach positioning (13:57)
Positioning template
Monthly Q&A workshops
Bonus footage
Positioning: the conscious act of choosing to be something to somebody [Rippling + Pluralsight]
How to nail product positioning when your company needs a refresh [MarkLogic]
Messaging essentials
Understanding messaging (12:20)
Product messaging: the difference between good and great
Messaging framework
Monthly Q&A workshops
Bonus footage
SurveyMonkey's 7-step messaging process
Storytelling
Storytelling framework (8:55)
The what, why, and how of storytelling
Storytelling framework template
Storytelling framework example
Storytelling coursework (0:56)
Monthly Q&A workshops
Bonus footage
The art and science of storytelling [Cisco Meraki]
Wrap up
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Welcome - positioning and messaging
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