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Messaging Certified | Masters
Introduction to messaging [60 mins]
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Messaging intro (3:28)
Product messaging defined (3:54)
The business impact of messaging and why good messaging is so crucial (12:41)
Product marketing’s role in messaging (9:52)
The foundation for successful messaging (7:45)
Exam #1
Time to reflect 💡
Developing your framework [35 mins]
Getting maximum impact from messaging frameworks (27:08)
Common fails and how to avoid making them yourself (4:59)
Messaging framework
Messaging framework - message house
Exam #2
Time to reflect 💡
Fireside chat [30 mins]
How to use strong messaging across multiple verticals [Amazon Web Services]
Researching effectively [25 mins]
Researching tips (17:14)
How to cover every base by seeking help (5:37)
Gathering your proof points (3:54)
Exam #3
Time to reflect 💡
Starting to write [20 mins]
How to set objectives and draft your key messages (4:48)
Top tips for layering and reviewing your messaging (10:08)
Working with copywriters effectively (6:52)
Exam #4
Time to reflect 💡
Fireside chat [30 mins]
How to use a combined messaging and positioning framework [PMM influencer]
Testing and refining [40 mins]
Validating your messaging (6:42)
Reviewing your messaging - do's and don’ts (5:02)
Exam #5
[Bonus] Don't NOT talk about features
Time to reflect 💡
Fireside chat [30 mins]
The positioning & messaging duo [Remote]
Learning feedback form
Getting organization-wide approval and adoption [80 mins]
How to keep engagement high (20:42)
Best practices for dealing with messaging challenges (5:38)
Message syncing and why it matters (10:56)
How to ensure messaging is utilized across an organization
Exam #6
[Bonus] Map your messaging
Time to reflect 💡
Fireside chat [20 mins]
How messaging and positioning should work together [Builder.io]
Wrap-up
Recap and key takeaways (6:16)
Messaging wrap up (3:50)
Course satisfaction survey
Resource library
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Exam #5
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