Q: Is the course accredited?
A: Yep, it sure is. As well as having PMA’s seal of approval along with orgs like HubSpot, Facebook, TikTok, Salesforce, Sky and more, Product Marketing Core is recognized by both the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).
Q: Who's this course for?
A: Anyone with an interest in product marketing. If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.
Q: Does this course cover everything I need to know to be a product marketer?
A: If we do say so ourselves, this course is pretty darn comprehensive. From research through to optimization it covers the A to Z, however, as there are so many facets to product marketing, it’s very much more focused on the essentials.
For a closer look at the course content check out the curriculum. 👆
Q: I’d love to get my whole team certified, do you have any discounts on offer?
A: Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Tom a line on [email protected] and let him know what you want, he’ll put a personalized package together for you. FYI, these don’t just have to be online and on-demand either, they can be online + live or live + in-person, too.
Q: Is the coursework mandatory?
A: It's not mandatory, but we'd highly recommend getting stuck in. The more you put in, the more you get out, so we strongly encourage everyone to complete any coursework and get involved with the weekly workshops to go through what you've been working on.
Q: I’m considering a career change and would like to enter product marketing, but I’m not sure if I’ll be out of my depth. Is the course geared towards helping entry-level product marketers, or should I seek an alternative?
A: Absolutely not, our course caters for product marketers of all levels. Newbies definitely won’t be out of their depth and it’s packed with tons of fresh learnings, templates, case studies, and exercises for people who have prior experience in the product marketing field, too.
Q: How long will it take to complete?
A: It depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.
Q: What happens if I don’t pass the exams?
A: If you fail first time round you'll be given the option retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: What are the live, weekly sessions all about?
A: To give you the convenience of a self-paced, online course, without skipping on the benefits of those live, two-way conversations, Product Marketing Core comes with weekly calls with senior-level product marketers.
Why? So you can ask questions on anything you’ve learned, chat with like-minded PMMs who’re also undergoing certification, and soak up extra insights from experienced product marketers who know how to nail all aspects of the industry.
Q: I can’t guarantee I’ll be able to attend the live workshops. Will they be available to access at a time to suit me?
A: Sure, we totally understand there may be times you can’t attend, and that’s not a problem. To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.
Q: I noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?
A: That’s right! Anyone who takes part in the Product Marketing Core program will be eligible for a discount to our membership plans - which includes exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.
Q: Do I receive access to a personal mentor as part of the Product Marketing Core course?
A: You sure do. You’ll be able to chat with product marketing whizzes every week during our live session and they’ll be on hand to talk about all things product marketing, offering everyone on the call expert advice and handy tips for your own practice.