👩🏼‍🏫 11 modules 📙 101 chapters ✅ 128 exam questions ⏰ 19+ hours

🔖 Official certification 📝 Optional coursework 🖥 Live weekly workshops

👨🏼‍💻 100% self-paced


Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this program, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.

Product Marketing Core framework

Course overview.


From research to optimization, Product Marketing Core explores (cliche alert!) the A to Z of product marketing, and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle. And that’s a
promise.

From pricing strategies, market research, OKRs and KPIs, to personas, messaging and positioning, and go-to-market strategies… PMMC has it all. If you’re a current or aspiring product marketing manager, this course will show you how to successfully promote and sell your product to give you that competitive product edge.

You’ll learn how to truly embody the voice of the customer. You’ll master the art of getting products to market - and keeping them there. You’ll understand how to roll out, test, and iterate everything you do. You’ll walk away with career-enhancing hacks and skills. You’ll get all this and so much more. All on your watch.

Unlock the cutting-edge information and frameworks you need to succeed within the fast-evolving world of product marketing with our fully comprehensive and revised certification. 

What you can expect in our OnDemand course.


"As a recently took on a role in product marketing, I took the PMA: Core course. It was an easy-to-digest and comprehensive course developed to provide introductory knowledge to areas a product marketer is likely to get involved with. Let's not forget about very helpful templates that would set you up for success during multiple PMM tasks. The course is well structured and offers self-paced option along with weekly workshops, so it is easy to accommodate to one's schedule.This is a good course for newbies in the field."


Martina Simovicova, Product Marketing Associate at Bloomreach

P.s. Head here for TONS more testimonials just like this.

Completing this course will help you...


🙌
Grasp every element of the cross-functional and rapidly evolving discipline that is product marketing.

🛠 Market your product through its entire lifecycle and successfully meet your product marketing key performance indicators.

👩🏽‍💼 Stand out in the job market - more and more employers request PMMC certification as a prerequisite for job seekers.

🧗🏼‍♂️ Advance up the career ladder with your newfound knowledge, skills, and product marketing network.

📦 Become the total package. Product marketing is an incredibly varied role. Our curriculum covers all the nooks and crannies.

🔖 Show off to your peers with a shiny new certificate #braggingrights.

PMMC action shot
Product Marketing Certified curriculum

Why choose us not others?


🤓 With 11 modules covering everything from research and pricing to positioning and onboarding, we have the most
comprehensive curriculum around. Fact.

💁🏽‍♂️ Home to the world’s largest PMM community, all our content’s based on the most current trends.

📝 With coursework and live, weekly workshops, we're hands down the most interactive, OnDemand course around.

💪 Product marketing maestros from orgs like HubSpot, SurveyMonkey, Adobe & more feature in 3+ hours’ worth of bonus footage.

💯 Our course is entirely self-paced, so you can always learn on your own watch.

🗓 Every quarter, we refresh our content so you’re only ever working off up-to-date info. 

📙 Total access to 20+ templates and frameworks, all course content and an exclusive PMMC Alumni channel for life.

🔖 Official PMMC certification if you pass all the exams.

🤑 Discounted rate to PMA's Membership Plans.

Unlock an additional 24+ courses 🔓


For just $700 more, you'll access our entire suite of courses, 700+ hours of strategy content, templates & frameworks, mentorship opportunities, and more
when you become a Pro+ Member.

Why PMMs ❤️ PMMC


Don't just take our word for it, here's why product marketers all over the world love Product Marketing Core.

Learn from industry-leading guest speakers like...

April Dunford
April Dunford

CEO at Ambient Strategy


Susan 'Spark' Park
Susan 'Spark' Park

Non-Executive Director at Mobilus Labs


Mary Sheehan
Mary Sheehan

Head of Lightroom Product Marketing at Adobe



Francisco T. Bram
Francisco T. Bram

Vice President of Marketing & Customer Growth at Albertsons Companies

Marcus Andrews
Marcus Andrews

Senior Director of Product Marketing at Pendo.io


Sarah Din
Sarah Din

VP of Product Marketing at Quickbase


Natalie Louie
Natalie Louie

Product Marketing, Senior Director at Replicant


Tamara Grominsky
Tamara Grominsky

VP Product Marketing & Lifecycle at Kajabi


Kyle Poyar
Kyle Poyar

Operating Partner at OpenView


Misha Rangel
Misha Rangel

Director, Enterprise Product Marketing at Veeam Software


Kushagra Sharma
Kushagra Sharma

Product Manager at VMware


Darlene Samer
Darlene Samer

Director Global Capacities & Milestones at Google


Looking to get a team of three or more certified?


Speak to Matt about team rates at [email protected].

Trusted by some of the world's biggest brands.


And with feedback like this 👉, who can blame them: "This is the most comprehensive product marketing training available! It's a great course that should be in every PMM's toolkit."

P.s. If you need help convincing your boss so you can be the next logo, we've done the hard part for you here.

PMA certified companies

Fancy taking the program live & online?


Then get certified with a virtual room full of others with our part and full-time options. Prefer to take it at your own pace? No drama. Just keep scrollin'.


Upcoming part-time courses >

Upcoming full-time courses >

Upcoming in-person courses >

"PMA's Product Marketing Certified course is fantastic! I loved how thorough and insightful the content is. Hearing from multiple speakers in the fireside chats and bonus videos was also so great to help expand my perspective and understanding."


Alycia Conrad, Product Marketing Manager at NEOGOV

Course curriculum

  Welcome [60 mins]
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  Bonus videos [61 mins]
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  Research [62 mins]
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  Fireside chat [29 mins]
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  Pricing [50 mins]
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  Bonus video [15 mins]
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  Objectives and key results [70 mins]
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  Bonus video [37 mins]
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  Personas [90 mins]
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  Bonus video [33 mins]
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  Positioning & messaging [85 mins]
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  Fireside chat [36 mins]
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  Bonus video [28 mins]
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  Go-to-Market [100 mins]
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  Fireside chat [26 mins]
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  Bonus videos [65 mins]
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  Communication & collaboration [57 mins]
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  Bonus videos [92 mins]
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  Sales enablement [70 mins]
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  Onboarding [37 mins]
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  Analysis & optimization [44 mins]
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  Wrap up
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Accredited and recognized by:

CPD & CIM

Built with some of the world's biggest brands.


PMMC is vetted, tested and approved by senior-level PMMs from companies like 
Salesforce, HubSpot, Google, Facebook and more, so you can be sure you’re getting the real deal.

We partnered with positioning maestro April Dunford for our positioning and messaging module and throughout the rest of the course, teamed up with product marketing powerhouses from the likes of 👉

Build with some of the worlds biggest brands
"This course was a very valuable use of my time -- an excellent review for someone who has experience in product marketing (I guarantee you will not have covered every single piece of this course in your role!) yet a super training ground for newbies. The templates I now have access to are amazing and increase my own confidence that I will be able to tackle any future PMM initiative. Customer support was top notch too."


Courtney Grosch, Product Marketing Manager at Redhat

FAQs.


Q: Is the course accredited?

A: Yep, it sure is. As well as having PMA’s seal of approval along with orgs like HubSpot, Facebook, TikTok, Salesforce, Sky and more, Product Marketing Core is recognized by both the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).

Q: Who's this course for?

A: Anyone with an interest in product marketing. If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.

Q: Does this course cover everything I need to know to be a product marketer?

A: If we do say so ourselves, this course is pretty darn comprehensive. From research through to optimization it covers the A to Z, however, as there are so many facets to product marketing, it’s very much more focused on the essentials.

For a closer look at the course content check out the curriculum. 👆

Q: I’d love to get my whole team certified, do you have any discounts on offer?

A: Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Matt a line on [email protected] and let him know what you want, he’ll put a personalized package together for you. FYI, these don’t just have to be online and on-demand either, they can be online + live or live + in-person, too.

Q: Is the coursework mandatory?

A: It's not mandatory, but we'd highly recommend getting stuck in. The more you put in, the more you get out, so we strongly encourage everyone to complete any coursework and get involved with the weekly workshops to go through what you've been working on.

Q: I’m considering a career change and would like to enter product marketing, but I’m not sure if I’ll be out of my depth. Is the course geared towards helping entry-level product marketers, or should I seek an alternative?

A: Absolutely not, our course caters for product marketers of all levels. Newbies definitely won’t be out of their depth and it’s packed with tons of fresh learnings, templates, case studies, and exercises for people who have prior experience in the product marketing field, too.

Q: How long will it take to complete?

A: It depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.

Q: What happens if I don’t pass the exams?

A: If you fail first time round you'll be given the option retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: What are the live, weekly sessions all about?

A: To give you the convenience of a self-paced, online course, without skipping on the benefits of those live, two-way conversations, Product Marketing Core comes with weekly calls with senior-level product marketers.

Why? So you can ask questions on anything you’ve learned, chat with like-minded PMMs who’re also undergoing certification, and soak up extra insights from experienced product marketers who know how to nail all aspects of the industry.

Q: I can’t guarantee I’ll be able to attend the live workshops. Will they be available to access at a time to suit me?

A: Sure, we totally understand there may be times you can’t attend, and that’s not a problem. To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.

Q: I noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?

A: That’s right! Anyone who takes part in the Product Marketing Core program will be eligible for a discount to our membership plans - which includes exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.

Q: Do I receive access to a personal mentor as part of the Product Marketing Core course?

A: You sure do. You’ll be able to chat with product marketing whizzes every week during our live session and they’ll be on hand to talk about all things product marketing, offering everyone on the call expert advice and handy tips for your own practice.