👩🏼🏫 11 modules 📙 68 chapters ✅ 87 exam questions ⏰ 10+ hours
Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.
Built with the world’s biggest brands.
PMMC is vetted, tested and approved by senior-level PMMs from companies like Salesforce, HubSpot, Google, Facebook and more, so you can be sure you’re getting the real deal.
We partnered with positioning maestro April Dunford for our positioning and messaging module and throughout the rest of the course, teamed up with product marketing powerhouses from the likes of 👉
"This course is everything a Product Marketer needs and it explores the unique role of PMM in a way that has simply not been done before. Every lesson has actionable learnings and sparks new ideas, making this PMM excited to roll up their sleeves and get to work."
- Gabriele Boland, Product Marketing Manager at Criteo
P.s. Head here for TONS more testimonials just like this.
Bang for your buck.
🤓 11 modules covering everything from research and pricing to positioning and onboarding
📙 Total access to all templates and frameworks referenced in the course
👨🏽💻 Live, weekly workshops with a senior-level, PMA-approved PMM - and you can join in forevermore
🔖 Official PMMC® certification if you pass all the exams
🤑 Discounted rate to PMA's Membership Plans
💻 Access to all course content and materials for life
Why choose us, not others?
👩🏼🏫 We have the most comprehensive curriculum around. Fact.
💁🏽♂️ Home to the world’s largest PMM community, all our content’s based on the most current trends.
👩💻 We offer the convenience of a self-paced course with the practicality of live workshops.
💪 Product marketing maestros from orgs like HubSpot, SurveyMonkey, Adobe & more feature in 3+ hours’ worth of bonus footage.
🗓 Every quarter, we refresh our content so you’re only ever working off up-to-date info.
Trusted by some of the world's biggest brands.
And with feedback like this 👉, who can blame them: "This is the most comprehensive product marketing training available! It's a great course that should be in every PMM's toolkit."
P.s. If you need help convincing your boss so you can be the next logo, we've done the hard part for you here.
Want to get your whole team certified? Then speak to us about team rates on [email protected].
Course content 👩🏼🏫
- Research overview (6:46)
- B2B vs B2C customer research (3:32)
- Qualitative vs quantitative research (3:37)
- Win-loss interviews (18:49)
- Customer feedback (4:31)
- Observations + the rest of your market (3:32)
- Competitor intel (7:55)
- Validating your hypothesis (3:35)
- Building a business case (6:55)
- Research templates
- Pricing basics (3:04)
- How to take ownership of pricing (2:53)
- Calculating your baseline (2:08)
- Cost-plus pricing (3:50)
- Competitor-based pricing (2:07)
- Value-based pricing (3:37)
- Dynamic pricing (9:01)
- Price sensitivity surveys & conjoint analysis (6:11)
- Maxdiff (2:06)
- Pricing and packaging roadmaps
- Go-to-Market overview (3:26)
- Marketing channels (4:05)
- Field marketing (4:36)
- Partner marketing (2:03)
- The difference between PMM and solutions marketing (5:20)
- Technical product marketing vs traditional product marketing (3:45)
- GTM strategy for startups (3:19)
- Go-to-Market process (9:46)
- Acquisition & engagement channels (10:38)
- 3-step growth strategy
- Go-to-Market process continued (2:05)
- Beta testing (3:34)
- Timing your launch (5:18)
- Communicating your GTM strategy (2:57)
- Go-to-Market templates
"I would highly recommend getting certified as a PMM with the PMA, it covers the duties and skills that a PMM is required to have no mater where your business is in the product lifecycle. This is a great course that should be in every PMM's toolkit."
- Genson Glier, Senior Product Marketing Manager at Cheq
A flavor of what's to come.
Here's a 5-minute teaser from our positioning module - get certified for 10+ hours' of learning just like this.
"PMA has done an outstanding job putting together a strong curriculum that is easily consumable and highly relevant across career levels and industries. Anyone who is either considering or already immersed in a career as a PMM would be smart to enroll.”
-Traci Campbell, Director of Product Marketing at First Orion
Get Product Marketing Certified
FAQs
Q: Who's this course for?
A: Anyone with an interest in product marketing. If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.
Q: Does this course cover everything I need to know to be a product marketer?
A: If we do say so ourselves, this course is pretty darn comprehensive. From research through to optimization it covers the A to Z, however, as there are so many facets to product marketing, it’s very much more focused on the essentials.
For a closer look at the course content check out the curriculum. 👆
Q: I’d love to get my whole team certified, do you have any discounts on offer?
A: Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Tom a line on [email protected] and let him know what you want, he’ll put a personalized package together for you. FYI, these don’t just have to be online and on-demand either, they can be online + live or live + in-person, too.
Q: I’d love to enroll in the course, but it’s looking like it may be out of my price range. Is there a way of staggering payments to make it more affordable?
A: We’re super-proud of the course and think it’s a great opportunity to understand more about the core principles of product marketing. So, we’ve put together price plans designed to fit your personal circumstances. Affiliate programs are also available before and after taking the course to help reduce the overall expense. Drop us a line on [email protected] to discuss if you wanna talk payment options.
Q: I’m considering a career change and would like to enter product marketing, but I’m not sure if I’ll be out of my depth. Is the course geared towards helping entry-level product marketers, or should I seek an alternative?
A: Absolutely not, our course caters for product marketers of all levels. Newbies definitely won’t be out of their depth and it’s packed with tons of fresh learnings, templates, case studies, and exercises for people who have prior experience in the product marketing field, too.
Q: How long will it take to complete?
A: It depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation.
Q: What happens if I don’t pass the exams?
A: If you fail first time round you'll be given the option retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: What are the live, weekly sessions all about?
A: To give you the convenience of a self-paced, online course, without skipping on the benefits of those live, two-way conversations, Product Marketing Core comes with weekly calls with senior-level product marketers.
Why? So you can ask questions on anything you’ve learned, chat with like-minded PMMs who’re also undergoing certification, and soak up extra insights from experienced product marketers who know how to nail all aspects of the industry.
Q: I can’t guarantee I’ll be able to attend the live workshops. Will they be available to access at a time to suit me?
A: Sure, we totally understand there may be times you can’t attend, and that’s not a problem. To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.
Q: I noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?
A: That’s right! Anyone who takes part in the Product Marketing Core program will be eligible for a discount to our membership plans - which includes exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.
Q: Do I receive access to a personal mentor as part of the Product Marketing Core course?
A: You sure do. You’ll be able to chat with product marketing whizzes every week during our live session and they’ll be on hand to talk about all things product marketing, offering everyone on the call expert advice and handy tips for your own practice.