Q: Who’s this course for?
A: Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.
If you’re a product marketing pro who’s done more rounds of personas than you can remember, this course is still for you. Built using only the latest trends and proven practices from PMMs all over the globe, you’re guaranteed to walk away with new ideas sure to revolutionize your current approach.
Q: How long will it take me to complete the course?
A: It depends how quick you work your way through alllll the materials. The course itself comprises 5 hours of content in which you’ll be required to complete exams on. On top of that, you’ll be given access to 2 hours of bonus footage and although these aren’t mandatory, we’d definitely recommend giving them a watch!
Finally, you’ll also be given the option to complete five coursework tasks as you go - these aren’t mandatory either but they’re well worth getting stuck into, to help you put everything you’ve learned into practice and walk away with a pack of actionable takeaways to go and apply right away.
Q: What happens once I’ve completed the course?
A: A couple of things. Providing you’ve passed all the exams, you’ll be issued your certificate pretty much on the spot. You’ll also be given entire access to all the content for life, so if you wanna brush up on anything down the line, you’ll be able to refer back to every video, template, and coursework task whenever you want.
Q: Will I be able to ask questions?
A: You sure will. Within every section, there’ll be an area to ask questions as you go, as well as see the questions answers other students have asked and received.