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Cross-Functional Collaboration Certified | Masters
Laying the foundation for impactful collaboration (53 mins)
How to get the most out of this course
Your course pack
Meet your instructor (1:41)
Why cross-functional collaboration is key to success (2:21)
Mapping out your organization (3:29)
Coursework (0:55)
Creating a team charter to define product marketing's value (4:42)
Coursework
Communicating who you are & what you do (5:04)
R-E-S-P-E-C-T, find out what it means to a PMM (3:54)
Resource library
Time to reflect
Knowledge check
Collaborating with Product Management (43 mins)
What's the difference? (2:28)
Being a partner and earning trust (6:56)
The roadmap & the vision (7:47)
Your go-to-market motion (5:26)
Coursework (1:24)
Time to reflect
Knowledge check
Bonus Footage
How product and marketing collaboration unlocks potential
Collaborating with sales & CS (22 mins)
Five signs you're in a toxic relationship (5:49)
Engaging, enabling, and establishing yourself as a strategic partner (3:22)
Creating a productive feedback loop (5:10)
Delivering impactful training (2:37)
Time to reflect
Knowledge check
Establishing cross-functional initiatives & programs (62 mins)
A formula for success (2:03)
Project management 101 (6:41)
Collaboration and the CI function - Fireside Chat with Alex McDonnell
Collaboration in pricing committees - Fireside Chat with Tamara Grominsky
Leveraging senior leadership (6:13)
Time to reflect
Knowledge check
AMA - Putting it into practice (15 minutes)
Q1 Looking to leverage leadership
Q2 Missing metrics
Q3 Collaborating with Sales Enablement
Q4 Seeking fast feedback
Conclusion (1:19)
Time to reflect
Bonus Footage
How to achieve great cross-functional collaboration
Exam
Exam
Wrap up
Course satisfaction survey
Resource library
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Collaboration and the CI function - Fireside Chat with Alex McDonnell
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