[Fireside chat] Budgeting and projections within the Go-to-Market

Metrics [205 mins]

Resource library
Intro to metrics (2:19)
OKRs and KPIs and why they matter (3:26)
Solving the problem of attribution (2:53)
Is quality or quantity more important? (1:58)
Product launch metrics (1:53)
Product-market fit (4:20)
Win-rates (4:43)
Market share (3:39)
Sign-up surveys for segmentation (3:10)
Conversion rate in target segment (1:48)
ARR and MRR (3:11)
Average Revenue Per User or Average Revenue Per Account (1:49)
Churn rate (1:55)
Sign-up to subscriber conversion rate (1:29)
The importance of KPIs (1:30)
[Fireside chat] Product launch metrics
Exam #30
Product adoption and usage metrics (1:18)
Active users (2:29)
Feature adoption (3:20)
Customer satisfaction (3:55)
Retention, upsell and cross-sell (3:15)
Time to value (4:45)
Coursework (1:47)
Exam #31
[Fireside chat] Product adoption and usage metrics
Sales enablement metrics (2:48)
Asset utilization (2:52)
Sales confidence (1:28)
Pre-training sales surveys (1:50)
Time to close (2:12)
Case studies (3:43)
[Fireside chat] Sales enablement metrics
Exam #32
Lead and demand-gen metrics (0:57)
Click-through and open rate (2:03)
Marketing qualified leads and sales qualified leads (4:07)
Brand awareness (4:45)
Customer lifetime value (2:55)
Customer acquisition cost (1:12)
Coursework (1:17)
Exam #33
Using the ultimate framework (0:54)
How to choose your metrics (2:51)
The framework (2:46)
Exam #34
[Fireside chat] Stakeholders and metrics
Data gathering foundation (1:11)
Gathering data (3:17)
Ownership of data analysis (1:29)
Data analysis mistakes to avoid (5:20)
The killer dashboard (6:04)
How to use metrics to increase your influence and cultivate collaboration (4:30)
Exam #35
Key takeaways
Time to reflect 💡

Product Marketing Certified: Advanced

[Fireside chat] Budgeting and projections within the Go-to-Market motion