Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry.


Enroll in this certification and discover the best practices for using market and customer feedback insights to build, position, and grow your products.


By the end of this course you'll:


πŸ‘‰ Appreciate why the voice of the customer is important

πŸ‘‰ Know why product marketing should own customer + market research

πŸ‘‰ Identify methods for measuring the business impact of research

πŸ‘‰ Learn how to gain trust among key stakeholders

πŸ‘‰ Identify best practices for collecting and aggregating feedback

πŸ‘‰ Establish a process for how to conduct your surveys and interviewsΒ 

πŸ‘‰ Be able to aggregate actionable customer feedback

πŸ‘‰ Classify and analyze feedback for top issues

πŸ‘‰ Understand how to communicate and act on feedback

πŸ‘‰ Equip yourself with skills to measure the return on investment of your research program

Customer & market research certified badge
Lauren Culbertson

Meet your instructor, Lauren Culbertson.


Lauren's the Co-Founder and CEO at LoopVOC, a Voice of the Customer Software, that helps B2B SaaS companies use feedback to make smarter, faster decisions.

A PMA Ambassador, Lauren’s a B2B SaaS product marketer turned entrepreneur and is on a mission to elevate the role of product marketing as a strategic growth engine.

She’s passionate about helping companies evolve product and go-to-market strategies based on what customers need and where the market is going.

This course will be launching in summer 2021.


Can't wait? Pre-order your cert and get a cheeky $100 off. πŸ‘‡

Just use this coupon at checkout: CMR-PREORDER