By the end of this course, you'll be able to confidently:
👊 Articulate and establish Product Marketing’s mandate internally, the value that you bring to the table, and why you need (and deserve) to be included in strategic business conversations.
🔥 Establish win-win working relationships with your counterparts in Product, Sales, Marketing & Customer Success.
🚀 Bring in the right people at the right times on the right projects, improving outcomes and increasing the value your business gets from Product Marketing-led initiatives.
🔥 Gain the respect, buy-in, and recognition for your efforts that you deserve, from your peers and your executive leadership.