Q: Does this bundle cover everything I need to know to be a product marketer?
A: If we do say so ourselves, both programs in this bundle are pretty darn comprehensive. From research through to optimization it covers the A to Z. However, as there are so many facets to product marketing, it’s very much more focused on the essentials.
Q: Is Product Marketing Certified: Core accredited?
A: Yep, it sure is. As well as having PMA’s seal of approval along with orgs like HubSpot, Facebook, TikTok, Salesforce, Sky and more, Product Marketing Certified: Core is recognized by both the Chartered Institute of Marketing (CIM) and The CPD Certification Service (CPD).
Q: What stage of the career ladder is PMM Hired aimed at?
A: All of them! We’ve covered each of the core titles: Associate Product Marketing Manager, Product Marketing Manager, Senior Product Marketing Manager, Director of Product Marketing and VP of Product Marketing. Within each, you’ll find mock interviews, interview questions, videos, articles, and more.
Q: Will I be able to apply for jobs through PMM Hired?
A: Once you’ve reaped the benefits of all the great advice in PMM Hired, you can then go to our jobs page to see the latest opportunities in the world of PMM.
Q: I’d love to get my whole team on board, do you have any discounts on offer?
A: Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Tom a line on [email protected] and let him know what you want, he’ll put a personalized package together for you. FYI, these don’t just have to be online and on-demand either, they can be online + live or live + in-person, too.
Q: Is the coursework mandatory?
A: It's not mandatory, but we'd highly recommend getting stuck in. The more you put in, the more you get out, so we strongly encourage everyone to complete any coursework and get involved with the weekly workshops to go through what you've been working on.
Q: I’d love to enroll, but it’s looking like it may be out of my price range. Is there a way of staggering payments to make it more affordable?
A: We’re super proud of the course and think it’s a great opportunity to understand more about the core principles of product marketing. So, we’ve put together price plans designed to fit your personal circumstances. Affiliate programs are also available before and after taking the course to help reduce the overall expense. Drop us a line on [email protected] to discuss if you wanna talk payment options.
Q: How long will this take to complete?
A: It depends on how you choose to work your way through it. All in all, there’s around three solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at, as and when you want, and each module can be completed in total isolation.
Q: What happens if I don’t pass the exams?
A: If you fail first time round you'll be given the option retake the exam. If you fail the second attempt too, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: What are the live, weekly sessions all about?
A: To give you the convenience of a self-paced, online course, without skipping on the benefits of those live, two-way conversations, Product Marketing Core comes with weekly calls with senior-level product marketers.
Why? So you can ask questions on anything you’ve learned, chat with like-minded PMMs who’re also undergoing certification, and soak up extra insights from experienced product marketers who know how to nail all aspects of the industry.
Q: I noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?
A: That’s right! When you enroll, you'll be eligible for a discount to our membership plans - which includes exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head here.
Q: Do I receive access to a mentor as part of the Product Marketing Certified: Core course?
A: You sure do. You’ll be able to chat with product marketing whizzes every week during our live session and they’ll be on hand to talk about all things product marketing, offering everyone on the call expert advice and handy tips for your own practice.